We know that mood matters when advertising to people. If consumers are in a good mood, then branding messages are more likely to stick. Traditionally, the advertising industry looked at time and mood in absolute terms. In this case study using TouchPoints, Kinetic demonstrates that by looking at relative time and mood, clients can gain greater insights. Kinetic have uncovered that branding messages work best on the High Street and at a time when people are leaving work. This is changing the way Kinetic is planning its Out of Home (OOH) campaigns.