TouchPoints Case Study - RNLI, OMD UK

OMD UK used IPA TouchPoints in a number of ways. Firstly, they used TP’s time diary to understand how and where their male target audience choose to spend their time, which enabled them to identify potential communication channels and touchpoints. Having done this, OMD UK used TP’s Channel Planner to identify the most efficient channels and maximise reach against the core target.