TouchPoints Case Study - YouTube, PHD

TouchPoints’ time series data is widely used by many subscribers, however, this example from PHD for their client YouTube highlights how well TP can be used to enhance qualitative insights – bringing colour and further insight to findings about consumers’ daily lives. In this example, PHD used the TouchPoints Hub to investigate the lifestyles of Generation ‘C’, from this they were able to identify the importance of the mobile phone to this group and use this to create ‘YouTube’ moments.