Simon Frazier, Head of TouchPoints Marketing & Data Innovation provides a summary of the IPA's 2023 planning and strategy summit. Now in its second year, the summit invigorates planners of today and inspires the planning leaders of tomorrow.
The purpose of the Planning Summit is to elevate the vital role of planning in the communications process; to put a spotlight on why the discipline of planning is so essential in building effective marketing campaigns that deliver against business objectives. You can catch up with a recording of the Planning Summit.
Download "Lessons from the Planning Summit 2023" as pdf