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What agencies need to do to thrive and prosper in the long-term.
Congratulations to the companies that have successfully demonstrated their commitment to their people’s mental health and wellbeing.
IPA Effectiveness Conference 2024
Andrew Tindall, SVP Global Partnerships, System1, explores the question: Does a brand's effectiveness increase where there’s a clear creative hook across campaigns? System1 has analysed hundreds of ads to find out.