SMEs: a marketing framework

IPA Effectiveness Conference 2025

Anouschka Elliott, IPA Consultant, Dr Chris Jones, Senior Lecturer in Marketing Communications and Management, Ravensbourne University London, Katy Hill, Head of Marketing, El Rayo Tequila

How do fast-growing SMEs approach marketing? What works (and doesn’t work), and where is extra support needed?

 

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Last updated 05 November 2025