The IPA Effectiveness Conference provides unparalleled opportunities for brands and agencies to arm themselves with the knowledge needed to navigate Marketing Effectiveness and improve business performance.
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Conference welcome
Cressida Holmes-Smith, CEO, Lucky Generals and Chair of the IPA Effectiveness Leadership Group
Every flavour of strategy
Ryan Thomson, Senior Strategist, Ogilvy UK, Natalie Chester, Strategy Partner, Ogilvy UK, Neil Godber, Executive Strategy Director, VML
Sound proof: fresh evidence on music and brand impact
Roscoe Williamson, Director of Global Strategy, MassiveMusic
Go big or go home
Les Binet, Founder, Binet Consulting Ltd, Will Davis, Chief Data Officer, Medialab Group
SMEs: a marketing framework
Anouschka Elliott, IPA Consultant, Dr Chris Jones, Senior Lecturer in Marketing Communications and Management, Ravensbourne University London, Katy Hill, Head of Marketing, El Rayo Tequila
The Wild West of influencer measurement
Dominic Charles, Managing Director, Wavemaker UK, Jane Christian, EVP Analytics, UK, WPP Media, Vasileios Kourakis, CDMO Global Marketing Effectiveness Director, L'Oreal, Sam Cornforth, Video-Creator
Lots of littles: part II
Tom Roach, VP Brand Strategy, Jellyfish, Nathalia Amadeu, Global Brand Director, Vaseline, Unilever
The case for an experimentation culture
Jennifer Shaw-Sweet, EMEA Lead B2B Institute, LinkedIn, Tom Hallett, Head of UK Media Effectiveness, Sky, Islam Almasri, Head of Media Strategy, Sky
The Kraft Heinz culture turnaround
Karen Owen, Chief Growth Officer Europe and Asia Pacific, Kraft Heinz
Turning effectiveness into boardroom impact
Alistair Macrow, Former Chief Executive Officer. McDonald's UK, Susannah Streeter, Global Financial Commentator
Effectively commissioning entertainment
Katie Rawcliffe, Director of Entertainment, Reality & Daytime TV, ITV, Laurence Green, Director of Effectiveness, IPA, Aidan McClure, Co-Founder and CCO, Wonderhood Studios
Closing remarks
Cressida Holmes-Smith, CEO, Lucky Generals and Chair of the IPA Effectiveness Leadership Group
Catch up with past Effectiveness Conferences
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