Karen Owen, Chief Growth Officer Europe and Asia Pacific, Kraft Heinz
The turnaround of brand fortunes at Heinz is one of the standout brand stories of recent years, that all started with a new mindset towards true marketing effectiveness from the top. Join Heinz as they share how that affected attitudes towards creativity, innovation and measurement and how that translated into the step changes in Heinz’s market share, profit, marketing investment and the reputation of marketing across the organisation.
Download presentation slides