International Media Director, General Mills
A media professional for way too many years to count, Emma is currently International Media Director for General Mills, working primarily across Haagen Dazs, Old El Paso and Nature Valley brands. Prior to General Mills came a 19 year stint at Unilever, working in various local and global media roles across each of Unilever’s categories. Last role at Unilever was Global Media lead for the Beauty & Wellbeing business, including Dove and Vaseline, leading Marketing Transformation. In ancient history Emma started her working life at media agencies, at UM on L’Oreal and at Mediavest (Publicis groupe) on P&G, Masterfoods and House of Fraser, amongst others.
Always obsessed with measurement. Always looking for insight to drive strategy and growth. Always happiest with a glass of wine in hand and a nice cheeseboard with family, preferably somewhere warm and sunny.