Victoria Bates

IPA Effectiveness Leadership Group

Marketing Director, Nestle Purina Northern Region

Victoria has 21 years experience in Nestle working across Coffee, Health Science and Petfood. 

During those 21 years she held roles in marketing, sales and category development roles while always maintaining a passion for brand development.

Victoria managed transformational initiatives, most notably managing Acquisitions, Organisational Design Changes, Brand & Innovation Launches, Developing Campaigns and Category Strategy alongside developing and coaching high performing teams.

Victoria lives in Guildford with her family and a multitude of pets.

Last updated 11 September 2026