Growth over optimisation: the real role of AI

IPA Business Growth Conference 2025

How can AI and technology augment human creativity and innovation to generate agency growth?

A panel discussion around how agencies can plan for the technology of the present and future.

With Simon Luff, Managing Partner and Head of Strategy, Ear to the Ground, Marcos Angelides, Managing Director of L’Oréal Lab & Head of AI Operations, Publicis Media, Nicky Badenoch, Co-Founder, Genie, Caitlin Ryan, Creative Partner, Dentsu Creative.