Here to help our members with their questions about advertising or employment law.
Download our free material
Whether you need help with a new business pitch, market research advice or an internal brainstorm, you’ve come to the right place.
How to move forward to unity. Book your ticket.
Congratulations to the companies that have successfully demonstrated their commitment to their people’s mental health and wellbeing.
IPA member agencies and other industry experts offer advice, share their views and highlight challenges and opportunities in engaging and incisive posts
Filters
Date Relevance
AdTech Advertising Effectiveness Awards Commercial COVID-19 Creativity EffWorks Insight & Research Learning & CPD Legal & Regulatory Media Membership People First Planning and Strategy Talent
Results 331
Blog
The art of media planning is fading as data and AI replace human intuition. But true planning blends creativity with data to shape culture, not just chase metrics. This is a call to revive the...
Caroline Manning
3rd March 2025
MG OMD's Robert Beevers explains that while the future of work will be shaped by AI, how we shape it is still up to us, and by actively involving neurodivergent individuals in shaping AI’s evolution.
Robert Beevers
25th February 2025
Last year, Poppy Pressland attended the event at Bicycle in London and is now a Search Executive at the agency. Here’s what she and the Bicycle team took away from the day, and why they believe...
Poppy Pressland and Lucas Miracca
24th February 2025
In a climate emergency, marketing can no longer just be about selling more stuff. It needs to switch demand away from high-carbon, high-impact consumption. These examples show demand switching in...
Leo Rayman
19th February 2025
Yonder Media's Chen Cui was awarded a distinction for this Advanced Certificate in Communications Planning essay explaining why planners should act as the glue across an agency if you want to...
Chen Cui
17th February 2025
Anything is Possible’s Co-founder explains how the agency achieved Effectiveness Accreditation twice, won its first IPA Effectiveness Award in four short years – and reveals its future goals.
Sam Fenton-Elstone
13th February 2025
When the agency reluctantly decided not to submit a paper to the 2022 IPA Effectiveness Awards, it was the first time I had withdrawn from writing an awards entry. Two years later, we won with our...
David Lucy
From advertising to grow pricing power or trust and using testing to support the business case for brand building, Warc has picked five proven approaches others can learn from in the most recent...
Catherine Driscoll
Last year’s IPA Effectiveness Awards Grand Prix-winner reveals a gap in how we measure advertising payback, sparking a re-think of how we pitch for budget.
Billy Ryan
It’s bubbling up, and it’s about time too. Imaginative repetition is back. It demands that our commercial communication is both original and appropriate; that we find our way to the Most Advanced...
Laurence Green
Why measurement needs to be underpinned by an understanding of clear objectives and an evaluation framework that considers the data, analysis, and application to make it meaningful.
Lauren Greenhough
10th February 2025
While selecting the right type of data is paramount, it is the application of that data that ultimately ensures successful communications planning and evaluation.
Will Wordie
5th February 2025
Apprenticeships have become a crucial tool for bringing in fresh talent, upskilling current employees, and building diverse, dynamic teams. They offer fantastic opportunities for agencies to...
Gwyn March
A great brief is the starting point for insight gathering and objective setting but a badly written brief causes a cascade of problems.
Ailish McVeigh
4th February 2025
Advertising Unlocked is a real highlight in the calendar each year at McCann Central, with our offices proudly taking part in the initiative for the past few years. And it’s more than an event for...
Rebecca Philbin
20th January 2025
Josh Krichefski delivered a speech at the IPA President's Reception 2025 celebrating the ideas, the people, and the partnerships that make our industry so extraordinary, and looking forward to 2025...
Josh Krichefski
9th January 2025
From the quest for efficiency and creativity and navigating the opportunities presented by new technologies, to harnessing the unique strengths of each generation with our workforce, agency leaders...
IPA
2nd January 2025
Small and medium-sized enterprises (SMEs) are always looking for ways to stay competitive and grow. One approach that's gaining traction is using fractional CFOs.
John Morris
12th December 2024
The 2025 Bauer Academy Open Programme offers agencies the chance to tap into apprenticeship standards that are widely used in the creative industry. Whether your agency is new to apprenticeships or...
10th December 2024
From Taylor Swift and Mr Bates to protecting the mental health of employees and the reemergence of humour within advertising, agency leaders and IPA Group Chairs share their industry highlights...
9th December 2024
As the commercial media landscape keeps evolving, data will play an increasingly crucial role in the planning process. Trusted data sources like TouchPoints guide you to fully understand consumer...
Matt Bryan
27th November 2024
Discussions of why we laugh, the value of advertising consistency, and how to frame marketing investments to finance teams were among the standouts on a day of new research, tools and strategies...
Karen Martin
7th November 2024
Why winning The Creative Shootout 2024 and creating a campaign for Carers UK was such a career highlight for MullenLowe's Cags Gaunt.
Cags Gaunt
5th November 2024
Our talent is our greatest asset - investing in their wellbeing is an investment in our agency's future.
Ivana Kosorok
Getting measurement right is more important than ever. Decision makers are constantly bombarded with data – often conflicting, and rarely free from interpretation. For all of us – marketeers and...
Nadya Ochirova
29th October 2024
Eliot Liss, IPA Head of Production, highlights the valuable and evolving role of production.
Eliot Liss
28th October 2024
TouchPoints data shows that people’s habits and lives follow a natural predictable rhythm into which media fits. But whilst technology is not necessarily changing what we do, it is having some...
Euan Mackay
15th October 2024
Chair of Judges for the IPA Effectiveness Awards, Catherine Kehoe delivered a powerful speech on the state of marketing effectiveness at the 2024 Awards ceremony, and why the learning from the...
Catherine Kehoe
8th October 2024
True's Ellie Nicolaou explores the key lessons from last month's IPA Media Planning and Strategy Summit and gives her thoughts on what this could mean for the industry's future.
Ellie Nicolaou
1st October 2024
Tom Firth, Chair of the IPA Sustainability Action Group introduces Agents of Change, a toolkit which identifies the barriers faced by the industry and provides guidance to support agencies in their...
Tom Firth
23rd September 2024
With every new platform and buzzword, it’s tempting to get lost in the noise about “dying media types” or “the next big thing.” Thankfully, the annual IPA TouchPoints dataset cuts through that...
Rebecca Slack
20th September 2024
We must prioritise, simplify and double down on traditional, ‘proper’ communications planning, ensuring the right message is seen by the right people at the right time. A simple comms framework can...
Clare Elder
