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IPA member agencies and other industry experts offer advice, share their views and highlight challenges and opportunities in engaging and incisive posts
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Results 36
Blog
Eliot Liss, IPA Head of Production, highlights the valuable and evolving role of production.
Eliot Liss
28th October 2024
Tom Firth, Chair of the IPA Sustainability Action Group introduces Agents of Change, a toolkit which identifies the barriers faced by the industry and provides guidance to support agencies in their...
Tom Firth
23rd September 2024
What can we do to help Gen Z talent thrive in the work environment and learn from them to stay in touch with young consumers? The Client Service Couch answers all.
IPA Client Relationship Group
19th July 2024
Takeouts from the 2024 IPA Business Growth Conference. Co:definery CEO Robin Bonn argues that agencies are uniquely placed to take a leadership role in a world where AI, sustainability and...
Robin Bonn
9th July 2024
Jason Pittock, IPA Associate Director of Digital Strategy, and James Husband, IPA IT Manager, have compiled a list of ten questions to evaluate your organisation's cyber security and give advice on...
Jason Pittock
12th June 2024
Georgina Bramall, Marketing Strategy Director at giffgaff, served as Chair of Judges for this year's IPA CPD Gold programme. Here, she outlines her key takeaways from the process.
Georgina Bramall
3rd June 2024
Dominic Charles, Managing Director, Audience Intelligence & Marketing Science, Wavemaker UK & Jane Christian, Managing Director, Analytics & Insight, EssenceMediacom, look at how effective media...
Dominic Charles and Jane Christian
23rd May 2024
As marketing practitioners, we should apply marketing skills that we use to understanding and persuading external audiences to the people inside our businesses. Here are six steps to help you get...
Jet Cooke
Over the last decade, the percentage of IPA Effectiveness Awards entries that have included trust as one of the objectives for communications has risen markedly. There are good financial reasons...
Preety Nimoh
21st May 2024
What is it about events that makes them so influential? And how can they elevate a brand to build meaningful connections? Events and Activations Director at IMA-HOME, Lucy Tant, takes a look.
Lucy Tant
25th April 2024
The Client Service Couch acts as an advice line for those working in client services and tackles the biggest issues impacting the discipline. Here we explore how responding to clients with empathy,...
16th April 2024
There has been much discussion lately about the disconnect between CFOs and CMOs. The trouble is, the two often speak a different language from each other. Sometimes they use the same terms, but...
Matt Andrew
15th February 2024
BBH's Will Roscoe examines the role of the brief and the extent to which the brief could be viewed as the most influential factor in developing the communications strategy.
Will Roscoe
3rd January 2024
2024 is due to be a bumper year for UK advertising with the Olympics and Paralympics, UEFA Euros, and the likelihood of a General Election all due in the next 12 months. From AI becoming mainstream...
IPA Sustainability Action Group
2nd January 2024
AI might have been the word of the year for Adland, but there were also plenty of other highlights in 2023. From a return to the feel-good factors in creative to the incredible people that make up...
14th December 2023
Janet Markwick and Rhona Glazebrook share their key takeouts from the Campaign in-housing summit and suggest how agencies can respond to the rise of in-housing.
Janet Markwick & Rhona Glazebrook
31st October 2023
The Client Service Couch acts as an advice line for those working in client services and tackles the biggest issues impacting the discipline. Here, we explore resiliency, the power of conscious...
30th October 2023
Our new column from the IPA Client Relationship Group, The Client Service Couch, will act as an advice line for those working in client services and tackle the biggest issues impacting the...
17th May 2023
How can we turbocharge our businesses learning? Marc Nohr and Sara Tate argue in today's uncertain world we have to be able to learn things we didn't know before and to create a culture of learning...
Marc Nohr & Sara Tate
3rd May 2023
From attention metrics, to inclusivity progress, to advancing our efforts to address the climate crisis and more…. our agency heads set out what they’re most looking forward to, or looking out for,...
3rd January 2023
IPA Director General Paul Bainsfair looks back at the economic and political instability of the past few years and asks what are we actually afraid of, and where are there signs of hope?
Paul Bainsfair
15th December 2022
From channeling John McClane, to creating necessary friction, to buzzing back in real life, to roaring for our Lionesses, and much more… our agency heads share their ad industry highlights from the...
Why Owned Channels are the next frontier in marketing effectiveness measurement and a rich, unexplored territory offering enormous potential for future brand growth.
Fiona Blades
10th November 2022
Having worked in the Advertising Business for over 40 years, in both the large International full-service agency and Media Independent sectors I have first-hand experience of the significant...
Nigel Potter
26th October 2022
Why creating a psychologically safe environment across the client and agency team is critical to doing the best work.
Neil Perkin
11th August 2022
When consumers are reassessing spending is exactly when you need to keep reminding them of your brand and make them feel happy to pay a bit more for it by investing in memorable, creative,...
Janet Hull
14th July 2022
Why over 90% of all VCCP Media employees have passed the IPA Commercial Essentials Certificate.
Tara Marus
18th October 2021
Pearlfinders' Mike Thorne explores the key takeaways from the the recent IPA Business Growth Conference and what is going on at some of the brands behind the trends.
Mike Thorne
21st July 2021
IPA CLG Chairman, Marc Nohr outlines the principles behind our new report into the nature of client-agency commercial relationships.
Marc Nohr
8th December 2020
Armadillo's Chris Thurling outlines three key focuses for agencies to thrive post-pandemic.
Chris Thurling
17th August 2020
Julian Ingram argues that the Coronavirus pandemic is a chance for the industry to get back to basics.
Julian Ingram
12th May 2020
Fold 7's Marc Nohr explores the impact of the Coronavirus our industry, and how to weather it and highlights the positives we should hold on to as we look to the future.
5th May 2020
