Why over 90% of all VCCP Media employees have passed the IPA Commercial Essentials Certificate.
18th October 2021
Pearlfinders' Mike Thorne explores the key takeaways from the the recent IPA Business Growth Conference and what is going on at some of the brands behind the trends.
21st July 2021
Comments from around adland as marketing budgets saw their strongest upward revisions since Q1 2019 with businesses preparing for economic recovery.
19th July 2021
IPA CLG Chairman, Marc Nohr outlines the principles behind our new report into the nature of client-agency commercial relationships.
8th December 2020
Armadillo's Chris Thurling outlines three key focuses for agencies to thrive post-pandemic.
17th August 2020
Julian Ingram argues that the Coronavirus pandemic is a chance for the industry to get back to basics.
12th May 2020
Fold 7's Marc Nohr explores the impact of the Coronavirus our industry, and how to weather it and highlights the positives we should hold on to as we look to the future.
5th May 2020
Gravity Global's Mark Lethbridge looks at how communications can fuel a global recovery from the Coronavirus pandemic.
29th April 2020
IPA Finance Director David Clasen outlines the key questions that agencies need to ask of their businesses during the coronavirus crisis.
24th March 2020
What's the difference between B2B and B2C? Agency Inc's Nikki Guevarra explains why the gap is closing.
6th February 2020
Marketing budgets returned to positive territory in Q4 2019. Here's how the industry reacted.
15th January 2020
Janet Hull OBE looks at the lessons learned from our recent trade mission on how the UK ad industry can 'break' China.
11th December 2019
Marketing budgets were cut for the first time in seven years. Here's how the industry reacted.
17th October 2019
IPA CLG Chair Marc Nohr explains why agencies need to pay attention to a recent exodus of CMOs.
2nd October 2019
Brent Hodgins of Mirren Business Development ask if you are focused on the client’s business – or are you just like every other agency?
12th August 2019
The Q2 2019 Bellwether Report saw UK marketing budgets flat-line in second quarter following growth in Q1. Here's how the industry reacted.
17th July 2019
Goodstuff's Ben Hayes looks at what agencies need to do to keep growing.
2nd July 2019
Saatchi & Saatchi's Larissa Vince argues that your people are your biggest competitive advantage.
1st July 2019
Ahead of the Business Growth Conference, TBWA's Sara Tate looks at the new business models that could shape the future of our industry.
24th June 2019
This essay by Agency Inc's Matthew Morgan earned a Distinction on the IPA Leadership Course for outlining the seven principles of leadership.
10th June 2019
Ahead of the IPA Business Growth Conference, Fold7's Marc Nohr looks at leadership and personal growth.
5th June 2019
Liz Wilson, COO at Karmarama, asks how agencies can realistically create partnerships that last
20th May 2019
It's all about commercial chemistry, argues McCann London's Saj Manzoor, and here's how your agency can adapt your processes to better embrace it.
20th July 2018
Hannah McCready, Communications Manager at The Specialist Works on the importance of specialising your services to best suit the needs of your clients, off the back off the IPA Business Growth...
18th July 2018
In line with the trend seen since the end of 2012, UK marketing budgets were increased further during the first quarter of 2018 as marketing executives helped launch new products, bolstered events...
25th April 2018
Gyro's Evie Garner discusses the power of the northern creative industries after attending this year's Prolific North Live.
13th April 2018
All Response Media's Ed Feast examines the relationship between PZ Cuzzons' falling sales and their ad spend.
1st March 2018
“...Is this just fantasy? Caught in a landslide, no escape from reality. Open your eyes, look up to the skies and see.” Freddie Mercury wrote those words in 1975 but they could easily be applied to...
13th December 2017
Working in New Business in adland is like a rollercoaster, according to Total Media’s Pedro Martins - so strap yourselves in and enjoy the ride.
11th December 2017
“The aspiration to be innovative isn’t anything new, yet neither is the problem with regards to its execution and delivery.” IPA Head of Insight Damian Lord shares key learnings from the recent...
16th November 2017
Creativity is the universal language we all find ourselves fluent in. Creativebrief's David Sanger on the value of inspiration outside of the industry.
13th November 2017