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IPA member agencies and other industry experts offer advice, share their views and highlight challenges and opportunities in engaging and incisive posts
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Blog
There has been much discussion lately about the disconnect between CFOs and CMOs. The trouble is, the two often speak a different language from each other. Sometimes they use the same terms, but...
Matt Andrew
15th February 2024
BBH's Will Roscoe examines the role of the brief and the extent to which the brief could be viewed as the most influential factor in developing the communications strategy.
Will Roscoe
3rd January 2024
2024 is due to be a bumper year for UK advertising with the Olympics and Paralympics, UEFA Euros, and the likelihood of a General Election all due in the next 12 months. From AI becoming mainstream...
IPA
2nd January 2024
AI might have been the word of the year for Adland, but there were also plenty of other highlights in 2023. From a return to the feel-good factors in creative to the incredible people that make up...
14th December 2023
Janet Markwick and Rhona Glazebrook share their key takeouts from the Campaign in-housing summit and suggest how agencies can respond to the rise of in-housing.
Janet Markwick & Rhona Glazebrook
31st October 2023
The Client Service Couch acts as an advice line for those working in client services and tackles the biggest issues impacting the discipline. Here, we explore resiliency, the power of conscious...
IPA Client Relationship Group
30th October 2023
Our new column from the IPA Client Relationship Group, The Client Service Couch, will act as an advice line for those working in client services and tackle the biggest issues impacting the...
17th May 2023
How can we turbocharge our businesses learning? Marc Nohr and Sara Tate argue in today's uncertain world we have to be able to learn things we didn't know before and to create a culture of learning...
Marc Nohr & Sara Tate
3rd May 2023
From attention metrics, to inclusivity progress, to advancing our efforts to address the climate crisis and more…. our agency heads set out what they’re most looking forward to, or looking out for,...
3rd January 2023
IPA Director General Paul Bainsfair looks back at the economic and political instability of the past few years and asks what are we actually afraid of, and where are there signs of hope?
Paul Bainsfair
15th December 2022
From channeling John McClane, to creating necessary friction, to buzzing back in real life, to roaring for our Lionesses, and much more… our agency heads share their ad industry highlights from the...
Why Owned Channels are the next frontier in marketing effectiveness measurement and a rich, unexplored territory offering enormous potential for future brand growth.
Fiona Blades
10th November 2022
Having worked in the Advertising Business for over 40 years, in both the large International full-service agency and Media Independent sectors I have first-hand experience of the significant...
Nigel Potter
26th October 2022
Why creating a psychologically safe environment across the client and agency team is critical to doing the best work.
Neil Perkin
11th August 2022
When consumers are reassessing spending is exactly when you need to keep reminding them of your brand and make them feel happy to pay a bit more for it by investing in memorable, creative,...
Janet Hull
14th July 2022
Why over 90% of all VCCP Media employees have passed the IPA Commercial Essentials Certificate.
Tara Marus
18th October 2021
Pearlfinders' Mike Thorne explores the key takeaways from the the recent IPA Business Growth Conference and what is going on at some of the brands behind the trends.
Mike Thorne
21st July 2021
IPA CLG Chairman, Marc Nohr outlines the principles behind our new report into the nature of client-agency commercial relationships.
Marc Nohr
8th December 2020
Armadillo's Chris Thurling outlines three key focuses for agencies to thrive post-pandemic.
Chris Thurling
17th August 2020
Julian Ingram argues that the Coronavirus pandemic is a chance for the industry to get back to basics.
Julian Ingram
12th May 2020
Fold 7's Marc Nohr explores the impact of the Coronavirus our industry, and how to weather it and highlights the positives we should hold on to as we look to the future.
5th May 2020
Gravity Global's Mark Lethbridge looks at how communications can fuel a global recovery from the Coronavirus pandemic.
Mark Lethbridge
29th April 2020
What's the difference between B2B and B2C? Agency Inc's Nikki Guevarra explains why the gap is closing.
Nikki Guevarra
6th February 2020
This essay by Agency Inc's Matthew Morgan earned a Distinction on the IPA Leadership Course for outlining the seven principles of leadership.
Matthew Morgan
10th June 2019
British journalist and author Matthew d’Ancona on whether the truth really matters to brands and agencies.
Matthew d'Ancona
31st October 2017