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Marketing budgets returned to positive territory in Q4 2019. Here's how the industry reacted.
15th January 2020
Janet Hull OBE looks at the lessons learned from our recent trade mission on how the UK ad industry can 'break' China.
11th December 2019
Marketing budgets were cut for the first time in seven years. Here's how the industry reacted.
17th October 2019
IPA CLG Chair Marc Nohr explains why agencies need to pay attention to a recent exodus of CMOs.
2nd October 2019
Brent Hodgins of Mirren Business Development ask if you are focused on the client’s business – or are you just like every other agency?
12th August 2019
The Q2 2019 Bellwether Report saw UK marketing budgets flat-line in second quarter following growth in Q1. Here's how the industry reacted.
17th July 2019
Goodstuff's Ben Hayes looks at what agencies need to do to keep growing.
2nd July 2019
Saatchi & Saatchi's Larissa Vince argues that your people are your biggest competitive advantage.
1st July 2019
Ahead of the Business Growth Conference, TBWA's Sara Tate looks at the new business models that could shape the future of our industry.
24th June 2019
This essay by Agency Inc's Matthew Morgan earned a Distinction on the IPA Leadership Course for outlining the seven principles of leadership.
10th June 2019
Ahead of the IPA Business Growth Conference, Fold7's Marc Nohr looks at leadership and personal growth.
5th June 2019
Liz Wilson, COO at Karmarama, asks how agencies can realistically create partnerships that last
20th May 2019
It's all about commercial chemistry, argues McCann London's Saj Manzoor, and here's how your agency can adapt your processes to better embrace it.
20th July 2018
Hannah McCready, Communications Manager at The Specialist Works on the importance of specialising your services to best suit the needs of your clients, off the back off the IPA Business Growth...
18th July 2018
In line with the trend seen since the end of 2012, UK marketing budgets were increased further during the first quarter of 2018 as marketing executives helped launch new products, bolstered events...
25th April 2018
Gyro's Evie Garner discusses the power of the northern creative industries after attending this year's Prolific North Live.
13th April 2018
All Response Media's Ed Feast examines the relationship between PZ Cuzzons' falling sales and their ad spend.
1st March 2018
“...Is this just fantasy? Caught in a landslide, no escape from reality. Open your eyes, look up to the skies and see.” Freddie Mercury wrote those words in 1975 but they could easily be applied to...
13th December 2017
Working in New Business in adland is like a rollercoaster, according to Total Media’s Pedro Martins - so strap yourselves in and enjoy the ride.
11th December 2017
“The aspiration to be innovative isn’t anything new, yet neither is the problem with regards to its execution and delivery.” IPA Head of Insight Damian Lord shares key learnings from the recent...
16th November 2017
Creativity is the universal language we all find ourselves fluent in. Creativebrief's David Sanger on the value of inspiration outside of the industry.
13th November 2017
British journalist and author Matthew d’Ancona on whether the truth really matters to brands and agencies.
31st October 2017
Big data is revolutionising how we approach customer profiling, segmenting and journey mapping but painting by numbers alone is dull. Simon Lamey, Senior Freelance Planner, argues that having a...
4th September 2017
Lilli English, Head of Strategy at BBH London, on how adland can draw inspiration from Japanese culture’s special relationship with time.
18th July 2017
Dale Gall, Group Chief Executive of MullenLowe London, on how to obtain the right mindset for commercial success.
12th July 2017
Ben Quigley, Group Chief Executive at Everything Different argues that as an industry we are on a treadmill of cost-based, input-oriented price negotiation. So what can we do to change this?
27th June 2017
Now that I’m an Account Director I’ve been told that I will now be responsible for the agency’s commercial performance of my clients. What advice do you have?
31st May 2017
David Meikle, author/founder of How to Buy a Gorilla, on what the advertising industry can learn from the strategy of the British Cycling team.
31st May 2017
Stylus’s Spring Innovation Forum centered on the ‘New Rules of Luxury’, challenging our traditional notions of luxury and exclusivity. Rebecca Snaith, Insight Executive at the IPA discusses her...
23rd May 2017
Tim Williams, Founder of Ignition Consulting Group and speaker at this years’ IPA Business Growth Conference, provides practical steps you can take to price projects on the value they add, not the...
15th May 2017
In light of the snap general election being called last week, Benedict Pringle reveals three tactics that brands can use to take advantage of the UK's current political situation.
25th April 2017