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Liz Wilson, COO at Karmarama, asks how agencies can realistically create partnerships that last
20th May 2019
It's all about commercial chemistry, argues McCann London's Saj Manzoor, and here's how your agency can adapt your processes to better embrace it.
20th July 2018
Hannah McCready, Communications Manager at The Specialist Works on the importance of specialising your services to best suit the needs of your clients, off the back off the IPA Business Growth...
18th July 2018
In line with the trend seen since the end of 2012, UK marketing budgets were increased further during the first quarter of 2018 as marketing executives helped launch new products, bolstered events...
25th April 2018
Gyro's Evie Garner discusses the power of the northern creative industries after attending this year's Prolific North Live.
13th April 2018
All Response Media's Ed Feast examines the relationship between PZ Cuzzons' falling sales and their ad spend.
1st March 2018
“...Is this just fantasy? Caught in a landslide, no escape from reality. Open your eyes, look up to the skies and see.” Freddie Mercury wrote those words in 1975 but they could easily be applied to...
13th December 2017
Working in New Business in adland is like a rollercoaster, according to Total Media’s Pedro Martins - so strap yourselves in and enjoy the ride.
11th December 2017
“The aspiration to be innovative isn’t anything new, yet neither is the problem with regards to its execution and delivery.” IPA Head of Insight Damian Lord shares key learnings from the recent...
16th November 2017
Creativity is the universal language we all find ourselves fluent in. Creativebrief's David Sanger on the value of inspiration outside of the industry.
13th November 2017
British journalist and author Matthew d’Ancona on whether the truth really matters to brands and agencies.
31st October 2017
Big data is revolutionising how we approach customer profiling, segmenting and journey mapping but painting by numbers alone is dull. Simon Lamey, Senior Freelance Planner, argues that having a...
4th September 2017
Lilli English, Head of Strategy at BBH London, on how adland can draw inspiration from Japanese culture’s special relationship with time.
18th July 2017
Dale Gall, Group Chief Executive of MullenLowe London, on how to obtain the right mindset for commercial success.
12th July 2017
Ben Quigley, Group Chief Executive at Everything Different argues that as an industry we are on a treadmill of cost-based, input-oriented price negotiation. So what can we do to change this?
27th June 2017
Now that I’m an Account Director I’ve been told that I will now be responsible for the agency’s commercial performance of my clients. What advice do you have?
31st May 2017
David Meikle, author/founder of How to Buy a Gorilla, on what the advertising industry can learn from the strategy of the British Cycling team.
31st May 2017
Stylus’s Spring Innovation Forum centered on the ‘New Rules of Luxury’, challenging our traditional notions of luxury and exclusivity. Rebecca Snaith, Insight Executive at the IPA discusses her...
23rd May 2017
Tim Williams, Founder of Ignition Consulting Group and speaker at this years’ IPA Business Growth Conference, provides practical steps you can take to price projects on the value they add, not the...
15th May 2017
In light of the snap general election being called last week, Benedict Pringle reveals three tactics that brands can use to take advantage of the UK's current political situation.
25th April 2017
To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past 100 years. This week Brian Coane, IPA Chairman for Scotland and Partner, Leith...
10th April 2017
From Snowden to AI, creativity and storytelling, AWE's Executive Director Matt Scheckner on the themes to have punctuated the AWE journey.
16th March 2017
In the lead-up to our Festival of British Advertising, we are asking adland's finest to pick their top five ads from the past 100 years. This week, Sera Miller, Deputy Chair of the IPA...
28th February 2017
In the lead-up to our Festival of British Advertising, we are asking adland's finest to pick their top five ads from the past 100 years. This week, Ben Quigley, IPA Chairman England & Wales and...
13th February 2017
In the lead-up to our Festival of British Advertising, we are asking adland's finest to pick their top five ads from the past 100 years. In the first of the series, find out which five our Director...
1st February 2017
Rich Henderson, Digital Director at JJ Marketing discusses what brands can learn from the Q4 2016 Bellwether report to help them succeed in the year ahead.
26th January 2017
Debbie Klein, CEO, Engine Europe and Asia Pacific argues that 2017 is going to be a tough year for the industry but challenges often present huge opportunities for those willing to look for them.
18th January 2017
Industry provides sector and regional reaction to Q4 2016 Bellwether Report.
18th January 2017
I'm feeling overloaded with commitments and I can't seem to find any time for myself! Can you give me some tips for avoiding burnout?
17th January 2017
Otherwise known as prospecting or building a pipeline, this is a continuous process. You should always have a prospect pipeline, be identifying new targets and finding ways to engage with them.
29th November 2016
I'm not going to lie to you... the IPA New Business Speed Mentoring event we held on 12th October at Cheil felt like the longest and hardest job interview of my life. Hopefully I got through to the...
24th October 2016