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Results 27
Document Page
This case demonstrates how the Australian charity, Headspace National Youth Mental Health Foundation, used a software tool to intervene in individuals’ social messages before they are sent, and...
Published
20 November 2017
KFC launched its Dirty Louisiana Burger by poking fun at the fashion for following advice from advocates of 'clean eating'. This case, which features a fictional clean eating blogger, is a...
14 November 2017
This case demonstrates how social listening techniques were used in conjunction with other sources of consumer insight to identify potential growth markets for Unilever's baking, cooking and...
22 August 2017
While Organ Donation Scotland (ODS) developed a new campaign, it was essential to maintain healthy levels of registrations to the Organ Donor Register (ODR). This case explains how the organisation...
13 July 2017
This case study exemplifies how social listening techniques can identify the issues and brand preferences of small UK companies looking to start or expand their international business.
6 July 2017
Learn how the yogurt brand created an "always on" social newsroom to build reach efficiently and grow consideration in a competitive market.
24 October 2014
Using video and moving image content such as GIFs helped Halifax explain financial concepts in quick bursts to jargon-wary consumers. This case explains how the social content strategy of UK's...
19 January 2017
With a tiny budget, Ed's Easy Diner grew sales and increased penetration with a campaign on Facebook. Find out how.
10 September 2014
Faced with increased competition in the low-cost airline market and a reduced media budget, the Asian carrier, Scoot Airlines, opted to tailor its social content to specific audience segments in a...
Read how BT saved £2m in costs and made itself an easier company to deal with by using social channels to service customers.
24 April 2014
Fridge Raiders engages teen gamers and increases sales of the meat snack by creating a new snacking occasion.
15 July 2014
A giant ash cloud and social media - Discover how storytelling via social media was used to win back tourists to Iceland.
Half of all US teens had not enjoyed a Coke in the previous 12 months and Coca-Cola needed to re-connect with teenagers and drive consumption.
8 February 2016
Using insights gleaned from social media about the real reasons that deterred women from taking exercise, Sport England segmented messages in its "This Girl Can" campaign to make it more effective...
19 September 2016
This case study describes how the US Navy recruited cryptologists via an alternate-reality puzzle-solving game across diverse social media. Social media was used to promote the game and to support...
24 August 2017
Janssen Pharmaceutical wanted to revamp its online resources for both schizophrenia patients and medical professionals, but was aware that individuals with the condition often found it difficult to...
Read how the Philippine tourism industry tapped into the patriotism and enthusiasm for social media of Filipinos worldwide to spread a message about the country's fun aspect and also a worldwide...
29 June 2015
GE Life Sciences needed to understand how scientists discussed the complex process of protein purification in order to ensure its sales messages were effectively pitched to this audience. This case...
14 January 2016
This case study demonstrates the impact of social as a platform to distribute mischievous, topical creative executions with the aim of refreshing the ice cream brand's personality and relevance....
8 June 2015
A.H. Beard, an Australian mattress manufacturer, needed to grow awareness of its brand, even though the category is typically of low interest to consumers who buy mattresses on average only once a...
8 January 2016
An innovative mobile measurement solution helped IKEA prove Facebook increased its store footfall.
4 January 2015
How the disinfectant brand calculate the real sales impact of its Facebook channel.
13 May 2015
To position itself as a provider of a range of services to businesses and not just a mobile phone supplier, Vodafone launched a content and social platform - 'Your Better Business' - (later...
16 November 2015
Using social followers to power ASB's home lending business.
28 January 2015
This case study featuring Transport for London (TfL) is part of the #IPASocialWorks initiative which brings together the IPA, The Marketing Society and MRS with sponsorship from Facebook, LinkedIn...
This case study is part of the #IPASocialWorks initiative which brings together the IPA, The Marketing Society and MRS with sponsorship from Facebook, LinkedIn and Twitter, to identify good...
22 September 2014
