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New guidance about the use of gender stereotypes in ads

CAP has announced that ads in any medium will no longer be able to depict harmful gender stereotypes. The following new rule will be introduced into both the CAP and BCAP Codes, effective from 14...

  • Published

    20 December 2018

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BCAP Access Services Call for Evidence

The Broadcast Committee of Advertising Practive (BCAP) has published a call for evidence to assist in its regulation of TV ads that include content provided by means of audio description.

  • Published

    20 December 2018

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Call for Evidence in Tackling Late Payment

A legal alert notifying agencies of the Government’s Call for Evidence in Tackling Late Payment.

  • Published

    26 November 2018

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CAP New Personal Data Rules

CAP introduces new rules on the use of personal data in ads to bring the CAP Code into line with the GDPR.

  • Published

    12 November 2018

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Government response to consultation on Gaming Machines and Social Responsibility

The Government has responded to this consultation. While the focus is on fixed-odds betting terminals, it also deals comprehensively with online gambling and with advertising. The Government’s...

  • Published

    17 May 2018

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Advertised Delivery Restrictions and Surcharges

The Committees of Advertising Practice (CAP) have issued an Enforcement Notice on Advertised Delivery Restrictions and Surcharges. This is in response to ASA rulings concerning misleading parcel...

  • Published

    12 April 2018

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Review and call for evidence on HFSS Advertising

The CAP and BCAP committees have announced a call for evidence and review concerning the regulation of HFSS food advertising. And the pressure on HFSS advertisers to do more to prevent childhood...

  • Published

    12 April 2018

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Responsible gambling messages on TV Ads

The Gambling Industry Code for Socially Responsible Advertising has been updated to require all UK licensed gambling operators to include a responsible gambling message for the duration of every TV...

  • Published

    12 April 2018

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Featured Artist Agreement

Important recommendations for your agency to follow when entering into Featured Artist Agreements in order to avoid potential disagreements or disputes.

  • Published

    28 March 2018

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HFSS Advertising

Pressure is building on HFSS advertising. Here is a short summary explaining the current climate.

  • Published

    9 March 2018

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Government consultation on gambling

A short summary of the Government’s consultation on “Proposals for changes to Gaming Machines and Social Responsibility Measures”.

  • Published

    17 November 2017

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CAP and BCAP Consultation on health claims in e-cigarette ads

Following a call for evidence last year, CAP and BCAP are now consulting on changes to their codes to remove the existing prohibition on health claims being made in e-cigarette ads and, with regard...

  • Published

    22 September 2017

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The regulation of political advertising in the UK - in short

The ASA does not regulate political advertising. Here is a short summary explaining why and the history behind the current position.

  • Published

    8 June 2017

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CAP Guidance on Children's Critical Understanding

An invitation for agencies to feedback to CAP on its draft guidance on this advertising transparency issue.

  • Published

    24 February 2017

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Programmatic advertising and the supplier selection process

A short explanation of what agencies can do to protect themselves and their clients against their ads appearing on disreputable websites.

  • Published

    15 February 2017

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Update on AVMS Directive - Feb 2017

A summary of the Opinion of the EU Parliament’s Environment and Public Health Committee to proposed changes to the AVMS Directive.

  • Published

    2 February 2017

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New CAP Code E-Cigarette Rule

CAP introduces new rules for advertising e-cigarettes in non-broadcast media to reflect the Tobacco and Related Products Regulations 2016.

  • Published

    2 February 2017

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Update on AVMS Directive - Jan 2017

  • Published

    6 January 2017

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New Pricing Practices Guidance for Traders

The advertising of prices is primarily regulated by the Consumer Protection Regulations. The Regulations are principles-based and, following a consultation by the Competition and Markets Authority,...

  • Published

    8 December 2016

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Review of CCS Invitation to Tender

The IPA Legal & Public Affairs Director’s summary of issues on Attachment 1 and Attachment 4 (Framework Agreement) of the Crown Commercial Service’s Invitation to Tender for Campaign Solutions...

  • Published

    19 August 2016

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Summary of CCS Call-Off Contract terms

The IPA Legal & Public Affairs Director’s summary of issues on Attachment 5 (Call-Off Contract Terms) of the Crown Commercial Service’s Invitation to Tender for Campaign Solutions (RM3774).

  • Published

    18 August 2016

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What effect might Brexit have on the Law and Regulation of Advertising

A brief explanation of the effect of Brexit on the ad industry.

  • Published

    30 June 2016

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AVMS Directive

European Commission issues proposals to amend the Audio Visual Media Services Directive.

  • Published

    17 June 2016

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CAP Consultation on Food and Drink Advertising to Children

A summary of CAP’s proposals on the Advertising of Food to Children as set out in its consultation of May 2015.

  • Published

    20 May 2016

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CAP Response on its Consultation on Food and Soft Drink Advertising to Children

Following its public consultation on Food Advertising to Children, CAP has introduced new rules which restrict the advertising of HFSS products in non-broadcast advertising to under-16s.

  • Published

    18 May 2016

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CMA Investigation Into Supermarket Promotional Pricing

A short summary of the CMA’s announcement of 27 April 2016 regarding its investigation into supermarket price promotions.

  • Published

    28 April 2016

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E-Cigarettes and the Tobacco Products Directive

The EU E-Cigarettes and the Tobacco Products Directive comes into effect on 20th May 2016. Richard Lindsay, Director IPA Legal and Public Affairs, offers an up to date summary and guidance note for...

  • Published

    23 March 2016

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IGRG Code Update - Questions & Answers

This alert sets out some questions asked by members of the Advertising Association and answered by the Remote Gambling Association about the new IGRG Code for gambling ads

  • Published

    7 October 2015

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Gambling Industry Code for Socially Responsible Advertising

The Industry Group for Responsible Gambling have created a revised version of the Industry Code for Socially Responsible Advertising - due to take effect in February next year - which toughens the...

  • Published

    29 September 2015

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Optical Express

The protection of personal data is headline news, particularly when well-known brands get it wrong. This ruling by the First Tier Tribunal, supports the Information Commissioner’s finding that...

  • Published

    28 September 2015

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Child Protection Policy

Agencies applying for a child performance licence may need to demonstrate that they have a child protection policy and procedure. The IPA legal team has created an example document for agencies to...

  • Published

    28 September 2015

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CMA issues a Report on Pricing Practices in the Groceries Market

On 16 July 2015, the CMA issued a report on pricing practices in the groceries market. Its findings were largely positive, but it has made recommendations for improving compliance with consumer...

  • Published

    20 July 2015