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Find publications, guides, reports, articles, videos, podcasts and more on all aspects of advertising

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Clearcast Clearance Service

A brief note explaining the role of Clearcast and why agencies should have their TV ads checked by lawyers too.

  • Published

    8 May 2019

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ASA wins judicial review case over broadband fibre issue

A summary of CityFibre’s unsuccessful judicial review claim against the ASA regarding the ASA’s view on fibre optic broadband advertising.

  • Published

    26 April 2019

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Government Online Harms White Paper

A brief summary of some of the issues contained in this paper, intended to protect the public from online harm.

  • Published

    11 April 2019

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Summary of Government HFSS Ad Restriction Options

A summary of the broadcast and online options provided by the Government’s consultation into restrictions on HFSS advertising.

  • Published

    18 March 2019

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EU Digital Single Market Copyright Directive

A summary of the key issues in the EU Digital Single Market Copyright Directive.

  • Published

    14 March 2019

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ICO AdTech Event

The IPA’s summary of the ICO’s all-day event looking at AdTech, RTB and the GDPR.

  • Published

    13 March 2019

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Summary of EU/US Privacy Shield Framework

An introduction to the transfer of personal data between the UK and US and the Privacy Shield.

  • Published

    1 March 2019

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IGRG Code for Socially Responsible Advertising

A summary of the changes to the Gambling Industry Code for Socially Responsible Advertising in respect of advertising around live sporting events.

  • Published

    31 January 2019

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CMA Celebrity Influencers Pledge

A summary of the CMA’s guidance on social media endorsements by celebrity influencers.

  • Published

    30 January 2019

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New guidance about the use of gender stereotypes in ads

CAP has announced that ads in any medium will no longer be able to depict harmful gender stereotypes. The following new rule will be introduced into both the CAP and BCAP Codes, effective from 14...

  • Published

    20 December 2018

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BCAP Access Services Call for Evidence

The Broadcast Committee of Advertising Practive (BCAP) has published a call for evidence to assist in its regulation of TV ads that include content provided by means of audio description.

  • Published

    20 December 2018

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Call for Evidence in Tackling Late Payment

A legal alert notifying agencies of the Government’s Call for Evidence in Tackling Late Payment.

  • Published

    26 November 2018

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CAP New Personal Data Rules

CAP introduces new rules on the use of personal data in ads to bring the CAP Code into line with the GDPR.

  • Published

    12 November 2018

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Government response to consultation on Gaming Machines and Social Responsibility

The Government has responded to this consultation. While the focus is on fixed-odds betting terminals, it also deals comprehensively with online gambling and with advertising. The Government’s...

  • Published

    17 May 2018

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Advertised Delivery Restrictions and Surcharges

The Committees of Advertising Practice (CAP) have issued an Enforcement Notice on Advertised Delivery Restrictions and Surcharges. This is in response to ASA rulings concerning misleading parcel...

  • Published

    12 April 2018

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Review and call for evidence on HFSS Advertising

The CAP and BCAP committees have announced a call for evidence and review concerning the regulation of HFSS food advertising. And the pressure on HFSS advertisers to do more to prevent childhood...

  • Published

    12 April 2018

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Responsible gambling messages on TV Ads

The Gambling Industry Code for Socially Responsible Advertising has been updated to require all UK licensed gambling operators to include a responsible gambling message for the duration of every TV...

  • Published

    12 April 2018

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Featured Artist Agreement

Important recommendations for your agency to follow when entering into Featured Artist Agreements in order to avoid potential disagreements or disputes.

  • Published

    28 March 2018

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HFSS Advertising

Pressure is building on HFSS advertising. Here is a short summary explaining the current climate.

  • Published

    9 March 2018

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Government consultation on gambling

A short summary of the Government’s consultation on “Proposals for changes to Gaming Machines and Social Responsibility Measures”.

  • Published

    17 November 2017

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CAP and BCAP Consultation on health claims in e-cigarette ads

Following a call for evidence last year, CAP and BCAP are now consulting on changes to their codes to remove the existing prohibition on health claims being made in e-cigarette ads and, with regard...

  • Published

    22 September 2017

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The regulation of political advertising in the UK - in short

The ASA does not regulate political advertising. Here is a short summary explaining why and the history behind the current position.

  • Published

    8 June 2017

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CAP Guidance on Children's Critical Understanding

An invitation for agencies to feedback to CAP on its draft guidance on this advertising transparency issue.

  • Published

    24 February 2017

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Programmatic advertising and the supplier selection process

A short explanation of what agencies can do to protect themselves and their clients against their ads appearing on disreputable websites.

  • Published

    15 February 2017

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Update on AVMS Directive - Feb 2017

A summary of the Opinion of the EU Parliament’s Environment and Public Health Committee to proposed changes to the AVMS Directive.

  • Published

    2 February 2017

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New CAP Code E-Cigarette Rule

CAP introduces new rules for advertising e-cigarettes in non-broadcast media to reflect the Tobacco and Related Products Regulations 2016.

  • Published

    2 February 2017

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Update on AVMS Directive - Jan 2017

  • Published

    6 January 2017

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New Pricing Practices Guidance for Traders

The advertising of prices is primarily regulated by the Consumer Protection Regulations. The Regulations are principles-based and, following a consultation by the Competition and Markets Authority,...

  • Published

    8 December 2016

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Review of CCS Invitation to Tender

The IPA Legal & Public Affairs Director’s summary of issues on Attachment 1 and Attachment 4 (Framework Agreement) of the Crown Commercial Service’s Invitation to Tender for Campaign Solutions...

  • Published

    19 August 2016

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Summary of CCS Call-Off Contract terms

The IPA Legal & Public Affairs Director’s summary of issues on Attachment 5 (Call-Off Contract Terms) of the Crown Commercial Service’s Invitation to Tender for Campaign Solutions (RM3774).

  • Published

    18 August 2016

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What effect might Brexit have on the Law and Regulation of Advertising

A brief explanation of the effect of Brexit on the ad industry.

  • Published

    30 June 2016

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AVMS Directive

European Commission issues proposals to amend the Audio Visual Media Services Directive.

  • Published

    17 June 2016