As the media landscape fragments, AI becomes ubiquitous, processes evolve and the industry adapts, it can be a challenge to make sense of what is really going on and where attention should be focussed today in order to thrive tomorrow.
That’s why we have launched the brand-new IPA Making Sense Unit, a place where we bring together the greatest minds and research within the industry today. The Making Sense Unit will help you break through the barriers of the being afraid to ask what’s going on and give you the confidence to never stop asking questions.
To help ensure these resources and learnings are embedded into the day-to-day workings and culture of your organisations we’ve created a People First Promise – a clear way to demonstrate to your employees, future talent, and the wider industry that you take your duty of care seriously and in tangible ways.
You must be able to demonstrate you’ve incorporated initiatives that align with the three core sections of the Promise – Empower, Support, Prevent – to earn an IPA People First Promise badge of honour. Your initiatives can be from the resources provided below or from your own. The People First Promise badge is valid for two years. Your company logo will appear on the IPA website along with other organisations that have earned the badge.
Register your interest to make your promise