Results 3
Lemon
Using a unique mix of neuroscience, cultural history and advertising research, the study shows...
By Orlando Wood
Non Members: £50.00
Members: £25.00
Effectiveness In Context
A manual for brand-building. Free digital copy, £25 member price for hard copy.
By Les Binet and Peter Field
Non Members: Digital free, hardcopy £25
Members: Free
Media in Focus: Marketing effectiveness in the digital era
Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...
By Les Binet and Peter Field
Non Members: Free
Members: Free