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Effectiveness In Context

A manual for brand-building. Free digital copy, £28 member price for hard copy (£58 for non...

By Les Binet and Peter Field

Non Members: Free

Members: Free

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Media in Focus: Marketing effectiveness in the digital era

Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...

By Les Binet and Peter Field

Non Members: Free

Members: Free

Details