Agencies and Tech Start Ups: State of play

Written by some of the leading industry innovators, tech start-ups, agencies and expert intermediaries, this collection of articles offers valuable insights into the realities of agency/tech start-up interaction.

Agencies and Tech Start Ups: State of play

Articles include:

Turning tech 'talk' into tech 'action 
by columnist and former Campaign Editor Dominic Mills

Treat tech start-ups like partners, not production companies
by Lawrence Weber, Managing Partner at Karmarama

Working with start-ups demands top level agency commitment 
by Jim Kite, Strategic Development Director at Starcom Mediavest Group

How to know any agency means business 
by Christina Richardson, Co-founder and CMO of Openr

Working with start-ups isn't easy, but don't be a lunch-shirking magpie 
by Rose Lewis, Co-founder of Collider