Written by some of the leading industry innovators, tech start-ups, agencies and expert intermediaries, this collection of articles offers valuable insights into the realities of agency/tech start-up interaction.
Turning tech 'talk' into tech 'action
by columnist and former Campaign Editor Dominic Mills
Treat tech start-ups like partners, not production companies
by Lawrence Weber, Managing Partner at Karmarama
Working with start-ups demands top level agency commitment
by Jim Kite, Strategic Development Director at Starcom Mediavest Group
How to know any agency means business
by Christina Richardson, Co-founder and CMO of Openr
Working with start-ups isn't easy, but don't be a lunch-shirking magpie
by Rose Lewis, Co-founder of Collider