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Agency Census 2021

The definitive survey of employment trends in media, advertising and marketing communication agencies.

According to the IPA Agency Census, now in its 62nd year, the number of employees within IPA member agencies on 1 September 2021 was 22,062, down 0.6% on the 2020 figures of 22,188. This is markedly more stable than the 10.8% drop in staffing levels measured in the 2020 Agency Census.

Other key findings:

  • The ethnic diversity of member agencies has improved significantly
  • Number of women in C-suite positions increases marginally
  • Overall gender and ethnicity pay gaps of over 20% were observed
  • The vast majority of agencies are adopting hybrid working models post the Covid-19 pandemic