Publications & Reports

For over 100 years we've worked with top agencies in the UK, it's given us a wealth of knowledge we can share with you. It's all free to download or discounted for members.

Filters


Results 40

Order by -

#

The Price of Success

The report defines the challenges, competitors, complexity and commercial reality facing...

Non Members: £75.00

Members: £25.00

Details

#

Marketing in the Era of Accountability

Identifying the marketing practices and metrics that truly increase profitability.

By Les Binet, Peter Field

Non Members: Free

Members: Free

Details

#

The Long and the Short of It

Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...

By Les Binet & Peter Field

Non Members: £50.00

Members: £25.00

Details

#

Magic and Logic Successes

How four agencies have transformed their businesses following the propositions made in the white...

Non Members: Free

Members: Free

Details

#

Magic and Logic Challenges

A companion to the Magic and Logic white paper that consolidates it into a short set of...

Non Members: Free

Members: Free

Details

#

Survival Guide to the Pitch

This is a 'how-to' guide for young planners and account handlers, written from the agency point...

Non Members: £1

Members: Free

Details

#

New Business: A guide to life on the frontline

New business. Probably one of the most misunderstood roles in the agency world. Marketing… PR…...

Non Members: £5

Members: Free

Details

#

Measuring Marketing Effectiveness

Measuring Marketing Effectiveness presentation by Professor Robert Shaw, Director, Value based...

Non Members: £1

Members: Free

Details

#

Tenth anniversary Bellwether Supplement

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: Free

Members: Free

Details

#

Q2 2010 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q3 2010 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q4 2010 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q1 2011 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q2 2011 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q3 2011 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q4 2011 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q1 2012 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q2 2012 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q4 2012 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q2 2013 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q3 2013 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q4 2013 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q1 2014 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q2 2014 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q3 2014 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q4 2014 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q1 2015 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q2 2015 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q3 2015 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q4 2015 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q1 2016 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q2 2016 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details