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Gaining the competitive edge
The increasing role of Environmental, Social and Governance (ESG) in marcomms decision-making.
Non Members: Free
Members: Free
Q3 2020 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Building Bridges with Finance
Drawing on insights from leading marketers and analysts, the IPA report ‘Building Bridges with...
By Fran Cassidy
Non Members: Free
Members: Free
The Future of Account Management
The research by strategic brand consultancy Hall & Partners sets out three immediate actions for...
Non Members: Free
Members: Free
Q2 2020 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q1 2020 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Advertising in a downturn
A report of key findings from an IPA seminar; It is important to maintain advertising and...
Non Members: £25.00
Members: Free
Q4 2019 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
The Crisis in Creative Effectiveness
Peter Field's latest investigation into the IPA's databank of Effectiveness Award case studies...
By Peter Field
Non Members: Free
Members: Free
Marketing in the Era of Accountability
Identifying the marketing practices and metrics that truly increase profitability.
By Les Binet, Peter Field
Non Members: Free
Members: Free
The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies
Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...
By Les Binet & Peter Field
Non Members: £50.00
Members: £25.00
Magic and Logic Successes
How four agencies have transformed their businesses following the propositions made in the white...
Non Members: Free
Members: Free
Magic and Logic Challenges
A companion to the Magic and Logic white paper that consolidates it into a short set of...
Non Members: Free
Members: Free
Survival Guide to the Pitch
This is a 'how-to' guide for young planners and account handlers, written from the agency point...
Non Members: £1
Members: Free
New Business: A guide to life on the frontline
New business. Probably one of the most misunderstood roles in the agency world. Marketing… PR…...
Non Members: £5.00
Members: Free
Tenth anniversary Bellwether Supplement
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: Free
Members: Free
Q2 2010 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q3 2010 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q4 2010 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q1 2011 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q2 2011 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q3 2011 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q4 2011 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q1 2012 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q2 2012 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q4 2012 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q2 2013 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q3 2013 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q4 2013 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q1 2014 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q2 2014 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q3 2014 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00