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Marketing in the Era of Accountability
Identifying the marketing practices and metrics that truly increase profitability.
By Les Binet, Peter Field
Non Members: Free
Members: Free
The Long and the Short of It
Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...
By Les Binet & Peter Field
Non Members: £50.00
Members: £25.00
Magic and Logic Successes
A 14% improvement in productivity, 30% greater efficiencies, a 10% increase in profits and a 50%...
Non Members: Free
Members: Free
Magic and Logic Challenges
As a result of the positive feedback Magic and Logic has received, the Value Framework Steering...
Non Members: Free
Members: Free
Tenth anniversary Bellwether Supplement
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: Free
Members: Free
Q2 2018 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00