Publications & Reports

Essentials studies and insights, free or discounted for members to download.

Filters


Results 43

Order by -

#

Advertising in a downturn

A report of key findings from an IPA seminar; It is important to maintain advertising and...

Non Members: £25.00

Members: Free

Details

#

Q4 2019 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

The Price of Success

The report defines the challenges, competitors, complexity and commercial reality facing...

Non Members: £75.00

Members: £25.00

Details

#

The Crisis in Creative Effectiveness

Peter Field's latest investigation into the IPA's databank of Effectiveness Award case studies...

By Peter Field

Non Members: Free

Members: Free

Details

#

Marketing in the Era of Accountability

Identifying the marketing practices and metrics that truly increase profitability.

By Les Binet, Peter Field

Non Members: Free

Members: Free

Details

#

The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies

Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...

By Les Binet & Peter Field

Non Members: £50.00

Members: 0.00 (for a limited period only)

Details

#

Magic and Logic Successes

How four agencies have transformed their businesses following the propositions made in the white...

Non Members: Free

Members: Free

Details

#

Magic and Logic Challenges

A companion to the Magic and Logic white paper that consolidates it into a short set of...

Non Members: Free

Members: Free

Details

#

Survival Guide to the Pitch

This is a 'how-to' guide for young planners and account handlers, written from the agency point...

Non Members: £1

Members: Free

Details

#

New Business: A guide to life on the frontline

New business. Probably one of the most misunderstood roles in the agency world. Marketing… PR…...

Non Members: £5.00

Members: Free

Details

#

Tenth anniversary Bellwether Supplement

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: Free

Members: Free

Details

#

Q2 2010 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q3 2010 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q4 2010 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q1 2011 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q2 2011 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q3 2011 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q4 2011 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q1 2012 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q2 2012 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q4 2012 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q2 2013 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q3 2013 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q4 2013 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q1 2014 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q2 2014 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q3 2014 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q4 2014 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q1 2015 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q2 2015 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

#

Q3 2015 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q4 2015 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details