Publications & Reports

This report presents evidence and arguments for treating brand marketing as a sustained strategic...

Upward revisions to main media budgets drive total UK marketing budget growth in Q3 2023. The...

UK companies ramp up investment in sales promotions to record levels, driving overall UK...

This paper re-examines the role of in-housing in the entirety of the marketing ecosystem,...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

One of the striking findings of this report is the changing nature of the relationship between...

Following on from the success of our Making Sense: The Commercial Media Landscape (Second...

The second IPA TouchPoints report highlights the growing gap between how younger and older...

A TouchPoints data report to help planners and advertisers to better understand the commercial...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

This report seeks to understand the characteristics and contexts that can create long-term,...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

An internationally respected team of economists, Enders analysis has worked with the IPA and our...

The increasing role of Environmental, Social and Governance (ESG) in marcomms decision-making.

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Drawing on insights from leading marketers and analysts, the IPA report ‘Building Bridges with...

The research by strategic brand consultancy Hall & Partners sets out three immediate actions for...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

A report of key findings from an IPA seminar; It is important to maintain advertising and...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

The report defines the challenges, competitors, complexity and commercial reality facing...

Peter Field's latest investigation into the IPA's databank of Effectiveness Award case studies...

Identifying the marketing practices and metrics that truly increase profitability.

Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...

How four agencies have transformed their businesses following the propositions made in the white...

A companion to the Magic and Logic white paper that consolidates it into a short set of...

This is a 'how-to' guide for young planners and account handlers, written from the agency point...

New business. Probably one of the most misunderstood roles in the agency world. Marketing… PR…...