Holiday booking plans

IPA Insight Pulse Poll.

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by Opinium, revealing the UK's holiday booking plans for 2024.

Key findings:

  • 35% of 18-24s consider social media the most important resource for researching a holiday.
  • 28% of holidaymakers book their holidays 2-3 months in advance.
  • 25% of the UK have already booked their overseas holiday for the year by the end of March.
  • Domestic holidayers are most likely to travel in May and August (16%).
  • 38% of women use recommendations from friends and family when booking a holiday, compared to 29% of men.

The nationally representative poll was commissioned by the IPA among a sample of 2,000 UK adults in employment and was undertaken by Opinium in April 2024. The full data is available on request by contacting [email protected]