Women in Advertising study 10 years on

Women in Advertising - 10 Years On, a study published in 2000 by Debbie Klein commissioned by the Institute of Practitioners in Advertising, has found that women believe that advertising is a better industry for them to work in today (2000) than it was ten years ago. Women make up half the staff in the advertising industry, and a third more of them are in professional roles within the industry than ten years ago. Compared to the FTSE 100 companies, women in advertising are at least four times as likely to have reached a board position and five times as likely to be in an executive position. The IPA commissioned Women in Advertising - 10 Years On as a follow-up study to Marilyn Baxter's survey of the industry in 1989 in order to establish what has changed since then and to discover what still needs to be changed. The 1990 report was primarily concerned with improving the proportion of senior women in advertising. In 2000 the industry finds itself in a different context, where the primary concern is about retaining talent. More than 500 people participated in the survey either by completing questionnaires or taking part in discussion groups or interviews. PDF version: free for IPA Members/£2 vat for Non-Members.

Women in Advertising study 10 years on