Signals in the Noise

A case for JICs’ pivotal role in era of data abundance

A new white paper jointly authored by Barb Chief Executive Justin Sampson and Work Research Managing Partner, Tony Regan ‘Signals in the Noise’, outlines the explosion of digital media over the past 30 years, and why, with over £20bn invested in advertising annually, media accountability and joint industry oversight of audience research in the form of the joint industry currencies (JICs) is so important.



If you are interested in finding out more, please contact Belinda Beeftink, Research Director IPA via

View a recording of the related event "Signals in the Noise"
Last updated 01 May 2024