September 13th saw the launch of the TouchPoints 2018 Daily Life study along with the great new DayLite by TouchPoints dashboard. Find out all the latest news from TouchPoints here.
Re-live the Daily Life launch 2018! Visit the IPA Flickr page for all the latest pictures.
Producing your audience profiles has never been easier thanks to DayLite by TouchPoints, a new and improved platform that simplifies how you gather data from TouchPoints, the IPA’s comprehensive nationwide consumer and media database.
With 26 pre-built audience profiles, you can quickly and easily compare standard audiences or analyse your own bespoke profiles to examine behaviours across a wealth of different topics including: location, who with, activity, mood, media behaviour, internet usage, social media usage and passive data.
Developed with feedback from TouchPoints subscribers, DayLite displays your audience behaviour by hour across the week and lets you easily select different variables and activities for detailed comparisons. You can download all charts directly or as raw data for you to incorporate into your work.
Watch this video to see for an explanation of how to use DayLite by TouchPoints.
Says Belinda Beeftink, “DayLite was developed with TouchPoints subscribers to provide the best user experience possible. We are delighted that planners can now break down TouchPoints in any number of ways more quickly and easily than ever before.”
DayLite is automatically available to all TouchPoints subscribers, so even if you’ve never experienced TouchPoints before, DayLite may be just the tool for you.
For more information about DayLite, and to see how TouchPoints can benefit you please get in touch.
The theme for this year’s infographic series is What’s new – aiming to bring to life new content in the TouchPoints eDiary and SCQ. First up will be Digital News, which you will soon find in the TouchPoints area of the website. We have also teamed up with IPA Insight who will be producing a more detailed InTouch report on the subject.
Some very significant developments in the currency datasets have been incorporated into the TouchPoints Channel Planner for the first time in 2018. We are checking the data at the moment but hope to be able to make available;
We are pleased to announce we will shortly be releasing the much anticipated TouchPoints/YouGov fusion. RSMB have carried out the fusion process and Telmar have developed SurveyTime to accommodate the new calculation and make a complex dataset simpler to use.
The new product will enable you to cross-analyse TouchPoints against YouGov brand use and perception and their huge range of non-media variables. Watch this space!
TouchPoints participants have been classified according to their personality type using the “Big Five” classification system. The Big Five dimensions are considered to be the key underlying traits that make up an individual’s personality and are often referred to as OCEAN types – Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.
In the Big Five personality classification each person is assigned a score for each personality trait and may therefore have high scores on multiple traits.
For the first time this June, TouchPoints ran a test version of its very own re-contact service which allows subscribers to ask their own questions on TouchPoints on a proprietary or public basis. Over half the TouchPoints sample completed the questions so analysis should always be undertaken using a table base.
The first set of questions were sponsored by Newsworks and explore different facets of social media. All the results are available now and can be found at the bottom of the Media section in Telmar under the heading ‘Online/Social Media Advertising (Re-contact)’ and within the TouchPoints lifestyle statements. The responses can be cross-tabulated against everything else on TouchPoints for the full range of profiling and time-based analysis.
Because the first wave has been so successful, we will be repeating the re-contact for the next wave and have already had a lot of interest so inclusion be strictly on a first come first served basis. Please get in touch.
Facebook IQ have recently published two articles (A Day in the Onscreen Life & Understanding Attention across Screens) which look at how screen usage is shaping consumers lives and delivering new opportunities for marketers based around moments. The research used TouchPoints data in conjunction with other studies and proprietary research in order to give greater understanding to these trends. The findings of these studies were presented at our recent TouchPoints 2018 event in September and the articles are available from facebook IQ.
Firstly, thank you to all those subscribers who contributed to the long and painstaking task of reviewing the questionnaires for 2019.
We are in the final stage of the process and, as is always the case, have had many more suggestions for additions than removals so we can’t promise to accommodate all requests. However, by speaking to so many subscribers, we are able to get a very good sense of the key themes and will ensure these are covered.
One specific area we will be giving more space to in 2019 is podcasting. This growing activity will have its own dedicated section for the first time in 2019. Other things we are looking at is to increase our coverage of voice technology and live video streaming including the sharing of ‘stories’
Also for the first time we will be switching some of our attitude statements to be straight Yes or No. analysis has shown that participants are polarised on a number of statements. Making this change will free-up space in our questionnaire, allowing us to accommodate more new content.
We’ll be sharing more of the new content as the questionnaire is finalised.
Belinda’s remit will be to continue to represent IPA Members across all JICS including ABC, BARB, JICMAIL, JICPOPS, JICREG, JICRIT, JICWEBS, PAMCo and Route. She will also represent the IPA at UKOM in an ex-officio capacity. In addition to working with the JICs Belinda will be responsible for leading the TouchPoints Survey.
Says Belinda Beeftink: “I have been working closely with Lynne for the past eleven years. She will be a hard act to follow but during my time at the IPA I have been very conversant in the challenges posed by the industry and the solutions offered by the JICs. We are in an unprecedented period of change and it is more important than ever that our members continue to be represented as we navigate through the next few years of evolution. It has never been more important for us to ensure that the data we use for trading purposes are produced to a gold standard, are independent, are endorsed by the whole industry, are transparent and represent best value for money for our members."
Says Lynne Robinson: “I have really enjoyed my years as Research Director of the IPA but the time is right for me to explore new interests and experiences. I am handing over a very strong and knowledgeable Research Department that will continue to prosper under Belinda’s stewardship. The recent launch of IPA TouchPoints 2018 was the ninth in the series and has been the most successful to date in terms of the number of subscribing companies. Whilst the formats and scope of industry planning and trading data are evolving rapidly, the events of the past two years have demonstrated that there is an ever-growing need for robust and independent industry audience data and increasingly for agreed industry standards for counting and analysis, which the IPA will continue to spearhead. I will continue to represent agencies’ interests on BARB as it determines its future course.”
Says IPA Director General Paul Bainsfair: “The IPA’s media research department continues to be a core IPA offering. It is only through the industry’s media currencies can we understand audience engagement and challenge unaudited statistics. I am delighted to be announcing the promotion of Belinda Beeftink, who has worked closely with Lynne over a number of years now and is perfectly placed to take on the challenges ahead.”
Graeme Griffiths has recently joined the IPA research team as Head of Research. Many of you will already have met Graeme at one of the 2019 questionnaire review meetings. Graeme joins us from IPSOS where he was running the RAJAR contract.
A Media Research specialist; Graeme has over 20 years of experience gained at Kantar and IPSOS where he was closely involved in the production of leading industry studies such as BARB, RAJAR, PAMCo, JICREG and FAME. While at TNS Graeme also worked closely with the IPA to develop and deliver the first two waves of TouchPoints.