Les Binet: A new way to track consumer demand

Webinar recording

A three-hour webinar, led by Les Binet, Group Head of Effectiveness, adam&eveDDB and James Hankins, Strategist, Analyst & Planner, will show how advertising affects search behaviour, how searches predict sales, and which search metrics marketers should use to track their brands and advertising. A must for anyone interested in marketing effectiveness and evaluation.