How will shoppers change their habits as a result of their reduced spending power? And what should brands do to engage cash-strapped shoppers and reduce the risk of being cut from budgets?
Chaired by Kate Waters, Director of Client Strategy and Planning, ITV, this session highlights of the latest IPA/Thinkbox brand film on Aldi, one of UK retail's long-term success stories in communicating value for money and product quality through entertaining advertising, along with insights from Pawan-Kumar Marella, Strategy Director, Unilever and Jamie Peate, Head of Effectiveness (UK) and MWG Global Head of Retail Strategy at Aldi's agency, McCann Manchester.
Download the session slides