Telling the story behind the development of IPA TouchPoints - the IPA's unique consumer-centric, cross-media dataset - and how it came to offer an unmatched view of how audiences think, move, behave and engage.
With contributions from Lynne Robinson, Belinda Beeftink, Graeme Griffiths, Mark Cross, Ian Gibbs, Sarah Gale, Rik Moore, Peter Buckley, Rhian Feather, Vicky Fox, Matt Hill and Jenny Biggam.
Find out more about IPA TouchPoints