Conducting Quantitative and Qualitative Media Research

IPA Media Research Essentials Certificate

To celebrate the launch of the IPA's Media Research Essentials Certificate, Nick Hiddleston, Director, LIME, and Heather Dansie, Insight Director, Starcom discuss qualitative and quantitative research. Our two expert trainers cover these two key methodologies for media research - exploring how and when to use each approach when writing or answering a research brief.