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In the second in our series of events with Creative Equals, we ask whether how brands behave during this time could determine if you retain or gain new customers once COVID-19 is over.
How have brands behaved authentically? And what has been the response to #BlackLivesMatter? Who has done it as a part of their purpose? And who has fallen wide of the mark?
Diversity Matters: Brands in a time of a pandemic from The IPA on Vimeo.