Twenty case studies, accounting for over £1bn of combined total marketing communications spend, have been shortlisted for the IPA Effectiveness Awards 2026.
The shortlisted brands are Admiral, AJ Bell, Andrex, Alzheimer's Society, Capita (for the British Army), Confused.com, Currys, easyJet, Gousto, Great Western Railway, Jaffa Cakes, Lurpak, Madrî Excepcional, Nationwide, NHS Blood and Transplant, Škoda, SMARTY mobile, Specsavers, Vitality and Volkswagen.
Hear from the minds behind the Effectiveness Awards Grand Prix-winning case at the IPA Effectiveness Conference 2026