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IPA Media Planning and Strategy Summit 2024

Session recording

Highlights from the IPA Media Planning & Strategy Summit 2024, drawing on the past and present of media planning to gain a better understanding of what the future may hold, and proving three new approaches to implement and maximise client results in the long-term.

Including:

  • Key learnings: How the commercial media landscape has evolved and where it has got us.
  • New approaches: How new ways of thinking around MMM, ESG and Category Entry Points are shaping planning and strategy approaches today.
  • Facing the future: How the pain points in planning and strategy can be overcome to pave the way for a brighter future.

 

 

Download the IPA Media Planning & Strategy Summit 2024 slides