Whether you need help with a new business pitch, market research advice or an internal brainstorm, you’ve come to the right place.
Practical resources to facilitate IPA President Josh Krichefski's ‘People First’ agenda - to boost the overall health and wealth of the agency business.
What the advertising industry can learn about clear and concise communication.
A practical resource to help agencies make meaningful change in their diversity and inclusion journeys.
What TouchPoints Big Qual can tell us about the sentiments of the nation
This case study examines how The IPA & Relative Insight applied comparative natural language processing technology to identify audience insights in big qual data gathered over a 12-month period.
Hear how the IPA was able to identify the unique differences in opinions between different audiences proving enhanced contextual understandings of their target audiences.
MRS IPAxRI from The IPA on Vimeo.