MRS Big Qual conference

What TouchPoints Big Qual can tell us about the sentiments of the nation

This case study examines how The IPA & Relative Insight applied comparative natural language processing technology to identify audience insights in big qual data gathered over a 12-month period.

Hear how the IPA was able to identify the unique differences in opinions between different audiences proving enhanced contextual understandings of their target audiences.

MRS IPAxRI from The IPA on Vimeo.