Next Generation Brand-Building

How to create inclusive, effective advertising

Our expert panel, led by IPA President Josh Krichefski, explores how we can embrace and reflect the true stories of British communities that may have been ignored, under-represented, or misunderstood.

Sarina Da Costa Gomez, Serhat Ekinci, Hannah Fisher and Matt Waksman look at ways to change this, how we can provide allyship through advertising, and how to navigate these challenges to create inclusive, effective campaigns that resonate with modern society.


The 2024 IPA Effectiveness Awards are open for entry. Get your entry pack now