IPA TouchPoints Data Launch 2025 Videos

The IPA’s unique consumer-centric, annual cross-media dataset

Recording of the launch of top-line results from the 2025 TouchPoints Daily Life dataset, with guest speakers sharing case studies on the different ways they use TouchPoints for (and with) their clients.

Speakers include:

Vicky Fox, Chief Planning Officer, OMG UK
Jamie Parks-Taylor, Director of Insight & Analytics, Cream
Lucy Cook, Strategy and Planning Director, Wavemaker Manchester
Rory Sutherland, Vice Chairman, Ogilvy UK

Please click the arrow ▼ to select a video from the playlist.

Download key slides from the IPA TouchPoints Data Launch 2025