Hear from the author of India’s first-ever Gold Award-winning paper for Cadbury India, Ganapathy Balagopalan, Ogilvy, on his experience of writing the case and the benefits of winning, in discussion with Prasad Sangameshwaran, Editor, Economic Times Brand Equity. Following this, Prasad is joined by Harjot Singh, Global CSO McCann and Awards Convenor 2022, Deepika Warrier, CMO Diageo India, and S. Subramanyeswar, CSO APAC, Mullenlowe Group, for a discussion on Marketing Effectiveness in India, and the role of Global Awards.