Helpful information and resources for our members
As with most of the industry, all IPA staff are working from home and contactable on our usual numbers and emails. We are also using Zoom and Microsoft Teams for video conferencing.
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The ultimate IPA guide to free or nearly free learning resources: book summaries, video talks, podcasts, publications, qualifications, webinars.
Free IPA learning and webinars during COVID-19 lockdown
Helping you and your agency to best weather this turbulent time through our award winning learning programmes.
Post COVID-19 Career Compass
Useful links to help you navigating a new path after a COVID-19 related career break.
Grace Blue's TRANSITION
Free to use online platform providing a place for displaced talent to find inspiration, join its network, and access new jobs.
Useful links during the COVID-19 outbreak
Key links to Government announcements, business support initiatives and IPA guidance notes.
Our answers to our members' COVID-19 related questions
More on Job Retention Scheme, Loan Scheme, VAT deferral, SSP reimbursement and key initiatives.
Free IPA publications
IPA makes a range of publications free to members during the COVID-19 outbreak.
Coronavirus related blogs
Read our latest stories, opinion pieces and reflections about these unprecedented times.
Webinars and online events
Series of MKS advisory webinars
Catch up with the Moore Kingston Smith advisory webinar on how to make the most out of Government coronavirus initiatives.
Coronavirus UK Consumer Tracker
Rare Consulting and the IPA Insight team investigate how the Coronavirus pandemic has changed consumers' attitudes and behaviours.
Peter Field’s seven lessons for advertising during a recession
Effectiveness guru Peter Field gives answers to how we will weather this downturn to emerge stronger.
Keeping the creative flow up during lockdown
How can agencies ensure that their people are still producing their best work while based at home?
Motivating your team in times of crisis
Practical ways to motivate your team while they are likely feeling uncertain about what the future looks like.
Lemon and the culture of empathy in the pandemic
Orlando Wood, author of IPA publication Lemon, presents his latest research on advertising in the time of COVID-19
All COVID-19 related webinars
List of webinars and recorded events related to the Coronavirus situation
Online learning
We have made our entire training suite of courses, qualifications and exams free for IPA member agencies, their employees, and individual members for six months, until 2 October 2020.
Leg Regs Certificate
Gain an understanding of copyright, defamation, consumer protection and more. Qualification content provided by top ranking law firm, Lewis Silkin
Commercial Certificate
Build better client relations, negotiate more effectively, and understand how best to maximise the link between creativity and profitability.
Eff Test Certificate
Gain the knowledge and skills necessary to understand and measure advertising and marketing effectiveness.
Digital Performance Certificate
Master the basics of Digital Performance Marketing and get your career off to a great start with this brand new certificate.