COVID-19 support and advice

The IPA continues to monitor the global situation and its impact on the advertising and wider business world. This hub brings you the most up-to-date information from the IPA, from Government and other key sources.

Helpful information and resources for our members

As with most of the industry, all IPA staff are working from home and contactable on our usual numbers and emails. We are also using Zoom and Microsoft Teams for video conferencing. 

Lockdown Learning

Lockdown Learning

The ultimate IPA guide to free or nearly free learning resources: book summaries, video talks, podcasts, publications, qualifications, webinars.

Free IPA learning and webinars during COVID-19 lockdown

Free IPA learning and webinars during COVID-19 lockdown

Helping you and your agency to best weather this turbulent time through our award winning learning programmes.

Job Retention Scheme FAQs v5

Job Retention Scheme FAQs v5

The IPA Legal Team has updated the CJRS FAQs in both clean form and redlined form.

Useful links during the COVID-19 outbreak

Useful links during the COVID-19 outbreak

Key links to Government announcements, business support initiatives and IPA guidance notes.

Our answers to our members' COVID-19 related questions

Our answers to our members' COVID-19 related questions

More on Job Retention Scheme, Loan Scheme, VAT deferral, SSP reimbursement and key initiatives.

Free IPA publications

Free IPA publications

IPA makes a range of publications free to members during the COVID-19 outbreak.

Coronavirus related blogs

Coronavirus related blogs

Read our latest stories, opinion pieces and reflections about these unprecedented times.

IPA AdLeader Newsletters

IPA AdLeader Newsletters

The latest newsletters with COVID-19 related support, legal guidance, news, online events and learning for IPA members.

Our COVID-19 contingency plans

Our COVID-19 contingency plans

Here’s how we are helping our members manage the day-to-day.

Webinars and online events

Series of MKS advisory webinars

Series of MKS advisory webinars

Catch up with the Moore Kingston Smith advisory webinar on how to make the most out of Government coronavirus initiatives.

Coronavirus UK Consumer Tracker

Coronavirus UK Consumer Tracker

Rare Consulting and the IPA Insight team investigate how the Coronavirus pandemic has changed consumers' attitudes and behaviours.

Peter Field’s seven lessons for advertising during a recession

Peter Field’s seven lessons for advertising during a recession

Effectiveness guru Peter Field gives answers to how we will weather this downturn to emerge stronger.

Keeping the creative flow up during lockdown

Keeping the creative flow up during lockdown

How can agencies ensure that their people are still producing their best work while based at home?

Motivating your team in times of crisis

Motivating your team in times of crisis

Practical ways to motivate your team while they are likely feeling uncertain about what the future looks like.

Lemon and the culture of empathy in the pandemic

Lemon and the culture of empathy in the pandemic

Orlando Wood, Chief Innovation Officer at System1, and author of IPA publication Lemon, presents his latest research on advertising in the time of COVID-19

All COVID-19 related webinars

All COVID-19 related webinars

List of webinars and recorded events related to the Coronavirus situation

Online learning

We have made our entire training suite of courses, qualifications and exams free for IPA member agencies, their employees, and individual members for six months, until 2 October 2020.

Leg Regs Certificate

Leg Regs Certificate

Gain an understanding of copyright, defamation, consumer protection and more. Qualification content provided by top ranking law firm, Lewis Silkin

Commercial Certificate

Commercial Certificate

Build better client relations, negotiate more effectively, and understand how best to maximise the link between creativity and profitability.

Eff Test Certificate

Eff Test Certificate

Gain the knowledge and skills necessary to understand and measure advertising and marketing effectiveness.

Digital Performance Certificate

Digital Performance Certificate

Master the basics of Digital Performance Marketing and get your career off to a great start with this brand new certificate.