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HFSS advertising restrictions

With the Government planning to introduce new restrictions on the online advertising of HFSS (High Fat, Salt and Sugar) food and drink from 2022, the IPA Legal team have collated their resources and guidance for members.

  • IPA responds to second CAP consultation on less healthy food ads - March 2025
  • Legal update newsletter items about HFSS advertising restriction
  • IPA responds to CAP/BCAP consultation on restrictions on ads for less healthy foods.
  • CAP/BCAP consultation on restrictions on ads for less healthy foods – December 2023
  • IPA response to Ofcom consultation on regulation of advertising of less healthy food and drink
  • Ofcom consultation on regulation of advertising of less healthy food and drink – February 2023
  • IPA response to government consultation on secondary legislation for HFSS advertising restrictions
  • Government consultation on secondary legislation for HFSS advertising restrictions – December 2022
  • Health and Care Act 2022 – Schedule 18
  • Government Consultation Outcome - Introducing further advertising restrictions on TV and online for products high in fat, salt and sugar (HFSS): government response - updated 24 June 2021
  • Joint IPA, ISBA, IAB Response to Government Consultation - Introducing a total online advertising restriction for products high in fat, sugar and salt (HFSS) - 4 January 2021
  • Government Evidence Note - Introducing a total online advertising restriction for products high in fat, sugar and salt (HFSS) – updated 24 June 2021
  • Government Consultation – Introducing a total online advertising restriction for products high in fat, sugar and salt (HFSS) – updated 24 June 2021
  • SLG Economics Ltd - Review of the government’s proposals for introducing a 9pm watershed on TV advertising of HFSS products and a total ban on HFSS advertising online – October 2020
  • IPA Response to Government Consultation - Introducing further advertising restrictions on TV and online for products high in fat, sugar and salt (HFSS) – 7 June 2019
  • Government Impact Assessment - Introducing further advertising restrictions on TV and online for products high in fat, sugar and salt (HFSS) – 14 March 2019 
  • Government Consultation – Introducing further advertising restrictions on TV and online for products high in fat, sugar and salt (HFSS) – 18 March 2019
Last updated 19 March 2025