We are Carat, the most progressive media agency network in the world. Our people, culture and organisation, are dedicated to building ideas that matter - this is the clear and simple message that drives all that we do.

We build by leading clients through complexity, connecting human truths rooted in real people, developing differentiating and powerful strategies engrained in this insight, and by harnessing the power of Dentsu Aegis Network.

Our ideas spring from a culture of creativity, experimentation and bravery. Ideas are the lifeblood of what Carat UK does. Our job is to lead our clients, by getting under the skin of audiences better than anyone else. By demonstrating a deep strategic understanding of their business problems. By creating big and imaginative organising ideas that design an entire ecosystem.

What we do matters because it creates value for our clients, for the network, and for our people by enabling them to create work that makes a real difference in the world. It matters because what we do helps clients’ businesses to grow. It matters because Carat UK is a place where our people collaborate to create brilliant ideas and have fun while they do it.

This all comes to life in a culture that recognises that diverse perspectives are a necessity to drive innovation. A fast-paced but balanced working environment encouraging everyone to be the best version of themselves.

Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves some of the UK’s largest brands, including Diageo, Kellogg’s, Mondelēz, Co-operative Group, Mastercard, Microsoft and Santander.

Our Capabilities

  • Brand Experience
  • Branded Content
  • Business Consultancy
  • Communications Planning
  • Customer Relationship Management (CRM)
  • Data Analysis
  • Digital Marketing
  • Direct Marketing
  • Media Buying
  • Media Planning
  • Strategic Planning

Sector Experience

  • Automotive
  • B2B
  • Baby goods
  • Business/Industrial
  • Charities
  • Clothing/Accessories
  • Cosmetics/Toiletries
  • Domestic appliances
  • Drink
  • Electrical goods
  • Entertainment/Leisure
  • Financial services
  • Food
  • Footwear
  • Government departments
  • Health/Social Services
  • Heating/Cooling appliances
  • Home improvements/DIY goods
  • Household
  • Luxury goods
  • Media
  • Mobile
  • Office Equipment
  • Online Services
  • Pharmaceuticals
  • Professional Services
  • Retail
  • Sports/Adventure
  • Technology
  • Telecoms
  • Tobacco goods
  • Travel/Transport
  • Travel & Leisure
  • Utilities

Our Clients

  • Aer Lingus
  • Arla Foods
  • Beiersdorf
  • Co-operative Group
  • Debenhams
  • Diageo
  • Hovis
  • Kellogg's
  • Legal & General
  • Lionsgate
  • MasterCard
  • Microsoft
  • Mondelez
  • Pandora Jewellery UK Ltd
  • Philips
  • PMI
  • Post Office
  • Premier Foods
  • Pringles
  • Reckitt Benckiser
  • Santander
  • United Airlines
  • Vodafone
  • Whirlpool
  • Wickes



Jo Sutherland

Chief Executive Officer

Lucy Ogilvie

Chief Strategy and Innovation Officer

Matthew Landeman

Chief Client Officer

Grant Burke

Client Managing Director

Charlotte Taylor

Client Managing Director

Mark Hughes

Client Managing Director

Jess Farmer

Client Managing Director

Ruth Cartwright

Managing Partner – Delivery

Joe Molony

Managing Partner – Planning

Abi Gardner

People Partner

Clare Belsten

New Business Partner

Matthew Landeman

Executive Client Officer


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Other Accreditation

Sarbanes Oxley

Investors in People