Electric Glue is not your typical media agency. Founded in 2014 and fiercely independent, we are also rooted in creativity and ideas. Our history defines us. Two of our founding partners and our CSO spent large parts of their careers at BBH and we are the only media agency with a creative as its Chair, Sir John Hegarty. Another influence to today’s EG is the experience of working with start-up and scale-up businesses at The Garage, the incubator founded by Sir John Hegarty. This gave us real world experience of building businesses and brands on limited budgets. Electric Glue was born out of these worlds. Our independence, our size (we are a tight team of experienced practitioners) and our passion for ideas means we are perfectly suited to scale-up clients.
The typical EG client is on a journey. This often starts in the world of performance media and ends with the brand becoming part of mainstream culture. Along the way we help clients optimise their performance channels, build top-down fame and bottom-up advocacy. Our work often is built upon deep partnerships with media owners and can extend into content creator and social channels. Measurement is built into every stage so our clients have the confidence to invest in building their brands for the future. We’ve taken brands such as Rightmove, Starling, Trainline and Matalan on this journey and we are currently working with Charlie Bigham’s, Purdy & Figg and The Jolly Hog.
Founder
Founder
Founder
Managing Director
Chief Strategy Officer
BCORP Certified