Initiative is a full-service global media agency built to grow brands through culture.
The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity TM – creates relevant, long-lasting consumer connections that drive business results.
Part of IPG Mediabrands, the global media arm of Interpublic Group of Cos. (NYSE: IPG), Initiative employs 3,200 of the smartest and most diverse talent in the industry in over 80 countries and represents almost $16 billion in annual billings for blue-chip clients, including LEGO, Carlsberg, Dr Pepper Snapple Group, Merck and Unilever.
Sector Experience
- Charities
- Clothing/Accessories
- Cosmetics/Toiletries
- Entertainment/Leisure
- Financial services
- Food
- Pharmaceuticals
- Business/Industrial
- Telecoms
- Automotive
- Office Equipment
- Utilities
- Travel/Transport
- Electrical goods
- Retail
- Media
Our Clients
- Amazon
- Storck
- Marlow Foods
- Homebase
- Carlsberg
- LEGO
- Revlon
- Converse
- Boeing
- Kindred
Awards
People
Ben Walton
Head of Digital
Simon Smith
Group Client Director
Richard Morris
Chief Executive Officer
Charlotte Eagland
Head of Cultural Insight and Analytics
James Temperley
Head of Partnerships
Ben Haley
head of insight
Accreditations
Other Accreditation
Sarbanes Oxley
Group
Globally, Initiative employs more than 2500 talented professionals, working in 92 offices across 71 markets. Initiative is part of the media management network IPG Mediabrands, which is owned by the Interpublic Group (NYSE: IPG).
