It’s easier to complicate than to simplify. But simple thoughts prompt the strongest response. That’s why Brutal Simplicity of Thought is our thing. We simplify as much as possible. Then we simplify some more, using analysis and insight to reduce a complex problem to the most persuasive solution. Complexity is a modern day affliction. Brutal Simplicity of Thought is therefore a painful necessity.

Sector Experience

  • Charities
  • Cosmetics/Toiletries
  • Drink
  • Financial services
  • Food
  • Government departments
  • Pharmaceuticals
  • Business/Industrial
  • Telecoms
  • Property
  • Media
  • Retail
  • Travel/Transport
  • Utilities
  • Health/Social Services
  • Technology

Our Clients

  • Aegis Insurance Services
  • Arthritis Research UK
  • Ballantine's
  • BBC
  • Department for Work & Pensions
  • Dorset Cereals
  • Dreams
  • e.on
  • FCA
  • Havana Club
  • Home Office
  • JDE
  • Little Dish
  • NatWest
  • Public Health England
  • Rail Delivery Group
  • Royal Mail
  • Unilever
  • Visit Britain


Tim Duffy

UK Group Chairman

Zoe Miller

Training Manager

bruce mckelvie

Head of Film

Richard Storey

Global Chief Strategy Officer

Tom Firth

Managing Director


CPD GoldEffectiveness Awards

Other Accreditation



M&C Saatchi (advertising), M&C Saatchi Merlin (talent management), M&C Saatchi Mobile (media and production), M&C Saatchi PR, M&C Saatchi Sport & Entertainment (sponsorship and activation), M&C Saatchi Clear (marketing consultancy), M&C Saatchi Shop (retail & e-commerce), LIDA (direct and digital marketing), The Source (research and insight), Blue 449 (media planning and buying), RE: (brand design), Human Digital (social listening)

Little Black Book News Feed

The IPA has partnered with Little Black Book to present agency news on our members profile pages.