We build brands that move people and markets through the radical creativity of Truth Well Told™.
We don’t make campaigns, we build brands. We don’t follow trends, we uncover enduring human truths. That has been the promise of Truth Well Told since our founding in 1912 – a promise we renew every day as an iconic brand that builds the world’s most iconic brands through finding the truth and telling it well.
Truth Well Told unites our 10,000+ people across 100+ countries, as does our commitment to Conscious Inclusion, which upholds the highest standards of bravery, integrity and generosity.
Named one of the World's Most Innovative Companies by Fast Company in 2025 and 2024, McCann was the most awarded agency at Cannes Lions 2023 and ranked Most Effective Agency Network by the Global Effie Index 2023, 2022, 2021, 2020 and 2019. We are also Effie UK's Agency of the Year 2025.
Our Capabilities
- Brand Strategy
- Business Consultancy
- Communications Planning
- Creative
- Design
- Digital Marketing
- Direct Marketing
- Media Buying
- Media Planning
- Outdoor
- Research
- Social
- Strategic Planning
- TV Production
Sector Experience
- Arts/Culture
- Automotive
- B2B
- Business/Industrial
- Charities
- Clothing/Accessories
- Cosmetics/Toiletries
- Drink
- Employment
- Engineering
- Entertainment/Leisure
- Financial services
- Food
- Government departments
- Household
- Luxury goods
- Media
- Pharmaceuticals
- Professional Services
- Retail
- Technology
- Travel & Leisure
- Travel/Transport
Our Clients
- Mastercard
- Qatar Airways
- SharkNinja
- Visit Qatar
- Nurofen
- L'Oreal
- Dettol
- Microsoft
- Peroni
- LNER
- PWC
- Phoenix
- Equinor
- Electoral Commission
- Tata
- Ferrero
- Just Eat Takeaway
Awards
People
Mark Young
CFO
Mel Arrow
CEO
Emiliano González De Pietri
Chief Creative Officer
Aaron Harridge
Head of Strategy
Crystal Malachias
Global Co-MD McCann Content Studios
Stephen Meade
EVP B2B Practice
Chris Falconer
Chief Client Officer McCann UK
Alice O'Brien
Head of People
Accreditations
Other Accreditation
Sarbanes Oxley Compliant
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