Mother was founded in London in 1996 by a group of creative, free-thinking individuals sitting around a kitchen table eating lunch. It’s here that the group decided that they were hungry - not for more sandwiches, but to do things differently. They wanted to break free from the shackles of traditional agencies and be 100% independent. To be free to do the best work possible, and not have to answer to any private equity firms, holding companies or indeed any other tentacle of the grotesquely swollen octopus of global capital.

Today, Mother is still fiercely independent, but now there are over 400 like-minded people in our family, with offices across London, New York, Los Angeles, Shanghai and the oddly Shoreditch-based continent of South America. All with kitchen tables in them. And all with people sitting around them that want to make provocative, innovative, effective and simply awesome great work that gets people around the world talking about it.

Sector Experience

  • Charities
  • Clothing/Accessories
  • Cosmetics/Toiletries
  • Drink
  • Entertainment/Leisure
  • Financial services
  • Food
  • Government departments
  • Pharmaceuticals
  • Telecoms
  • Media
  • Retail
  • Electrical goods

Our Clients

  • Boots
  • IKEA
  • MoneySuperMarket
  • Stella Artois
  • Diageo (Bailey'sTanqueray)
  • Atom Bank
  • Mondelez (Ritz)
  • Unilever
  • Hovis
  • Laterooms
  • Halfords
  • Arla Foods (Castello)


Hermeti Balarin

Executive Creative Director and London Partner

Chris Gallery

Head of Strategy and London Partner

Katie Mackay

Head of Strategy and London Partner

Andrew Medd

Strategy Partner

Ana Balarin

Executive Creative Director & London Partner

Michael Wall

Global CEO

Robert Saville

Creative Partner

Mark Waites

Creative Partner


CPD LogoEffectiveness Awards

Other Accreditation

Sarbanes Oxley


Mother New York Madre Buenos Aires

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