At RAPP, with our unrivaled depth of expertise in first-party data, we’ve been observing and cataloging real people’s lives for 50 years.

In today’s world the balance of power has shifted, and customers are in control, which is why we put people and their preferences at the heart of the brand experience through the discipline of CMR – Consumer-Managed Relationships. We create marketing that matters and our expertise in data and marketing sciences allows us to deliver our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions.

Our process reflects how real people think; we balance the left brain and the right, and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.

Sector Experience

  • Charities
  • Clothing/Accessories
  • Cosmetics/Toiletries
  • Home improvements/DIY goods
  • Drink
  • Education
  • Entertainment/Leisure
  • Financial services
  • Food
  • Government departments
  • Pharmaceuticals
  • Business/Industrial
  • Telecoms
  • Automotive
  • Office Equipment
  • Media
  • Retail
  • Electrical goods
  • Travel/Transport
  • Utilities
  • Baby goods
  • Domestic appliances
  • Health/Social Services
  • Pet care
  • Technology

Our Clients

  • Action Aid
  • Alliance Boots
  • Apple
  • Bacardi
  • Barclaycard
  • Bayer
  • BBC
  • Best Western
  • Cancer Research UK
  • Dixons Retail
  • Eurostar
  • Fortis
  • Guide Dogs for the Blind
  • Guardian
  • GSK
  • Hewlett Packard
  • Ladbrokes
  • LoveFilm
  • Mercedes-Benz
  • Novartis
  • Novo Nordisk
  • Open University
  • Operation Smile
  • Pfizer
  • Philips
  • Post Office
  • RIAS
  • Royal Mail
  • Schering Plough
  • Skype
  • Virgin Atlantic



CPD GoldEffectiveness

Other Accreditation

Sarbanes Oxley


RAPP’s global network of 50 offices in 36 countries is among the world's largest, with full service, wholly-owned representation in all major regions.

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