We are an independent creative agency with over 27 years' experience creating communications for landmark brands in healthcare.

Recently our relationships have grown as consumer health businesses ask us to apply our evidence-led approach to their brands.

It's a virtuous circle, because our learnings about behavioural science and how exercise improves health outcomes are used to give many of our healthcare clients a competitive edge beyond their pharmaceutical offering. Perhaps because our founder has a PhD in genetics and writes much of the copy herself, our agency has been built on a culture of rigorous analysis of the evidence: delve deeper into the science and you'll find the answers to achieve the health outcomes our client needs.

It's a hugely powerful approach because it creates results; whether you are healthcare client or a consumer client looking for an edge in health.

Sector Experience

  • Health/Social Services
  • Pharmaceuticals

Our Clients

  • Bayer
  • BD
  • Celgene
  • Dr Falk
  • Exercise Works
  • GE
  • Jazz
  • Menarini
  • MSD
  • My Active Ingredient
  • Myzone
  • Nanogenics
  • Roche
  • Sweat It


Alex Perryman


justin Earl

creative director


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We're an independent healthcare agency based in the London. Approximately 60% of our work is global and 40% for UK businesses. We have a wide range of independent healthcare agency contacts that we work with to implement communications internationally.