True is an Award-winning creativity and media powered by next-generation audience intelligence.


True was founded in 2012 to be a different type of B2B agency. To break free from the world of short-term performance marketing that swamps the B2B marketing industry, with little impact. We are in the business of making a difference. And we do that by building brands – creating powerful brand associations that deliver tangible business value and generate fame for our clients.

True is IPA Effectiveness accredited (2023-2025) and was awarded ANA Global Creative Agency of the year 2022

Our Capabilities

  • Branded Content
  • Brand Strategy
  • Business Consultancy
  • Communications Planning
  • Creative
  • Digital Marketing
  • Direct Marketing
  • Media Buying
  • Media Planning
  • Mobile
  • Outdoor
  • Social
  • Strategic Planning

Sector Experience

  • Automotive
  • B2B
  • Business/Industrial
  • Domestic appliances
  • Electrical goods
  • Engineering
  • Financial services
  • Fuel
  • Heating/Cooling appliances
  • Media
  • Mobile
  • Office Equipment
  • Online Services
  • Professional Services
  • Property
  • Technology
  • Telecoms
  • Travel & Leisure
  • Travel/Transport
  • Utilities

Our Clients

  • KPMG
  • Auto Trader
  • Rockwool
  • Yell
  • Costar
  • Loopnet



Richard Parsons

Co-Founder, Head of Strategy

Cos Mingides

Co-Founder, Head of Effectiveness

Lindsay Macintyre,

Head of Growth

Zoe Elmore

Head of Media