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Stay ahead of the curve with the latest IPA initiatives, events, courses and qualifications.
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News
The IPA has paid tribute to Dame Annette King following news of her death, announced last night (5 March 2026), recognising her as one of the most influential and respected figures in the UK...
Published
6 March 2026
A sense of humour is the most valued trait to have in common with a close friend, according to a new IPA Friendship survey of 1000 adults aged 18-40 living in urban areas.
5 March 2026
The IPA Excellence in Sustainable Marketing Management course explores the complexities of greenwashing and marketing’s carbon footprint, as well as providing practical strategies for positive change.
The 62 shortlisted candidates are from all levels of seniority and represent a wide variety of disciplines, including strategy and planning, production, talent, new business, media and creative,...
26 February 2026
Flynn and Griffiths will lead the strategic direction and development of the IPA TouchPoints programme as well as other benchmark surveys, including the IPA Agency Census, Salary & Benefits Report...
25 February 2026
Sue Benson and Gemma Longfellow have been named as the IPA Chair for England and Wales and City Head for Manchester and the North West, respectively.
24 February 2026
Three-quarters of UK adults (76%) have either already taken holidays, already booked holidays, and/or are planning to book a holiday this year.
19 February 2026
The decline in employment was more pronounced among part-time employees, men and those aged 25 and under.
11 February 2026
The new guide developed under the Government’s Online Advertising Taskforce provides practical recommendations for advertising practitioners.
5 February 2026
With over a decade of SXSW experience, the IPA team is also well placed to offer recommendations ahead of travelling to Texas, as well as once in Austin.
29 January 2026
New IPA Effectiveness Databank analysis shows that 93% of for-profit advertising campaigns that report very large increases in brand trust also report at least one very large business effect.
27 January 2026
Lilli English and Jane Christian, EVP Analytics at WPP Media UK, have been appointed as Deputy Convenor of Judges and Chair of the Technical Judging Panel, respectively.
22 January 2026
Palmer's appointment comes at a critical time, as agencies face growing pressure to articulate their value, evolve commercial models and build stronger, more effective client relationships.
IPAi Forum cuts through the AI hype to provide grounded, real-world insight into where AI is adding genuine value, how agencies are deploying it today and what pitfalls to avoid.
Total overall marketing budgets record saw no change in the final quarter of 2025, according to the Q4 2025 IPA Bellwether Report.
15 January 2026
Designed for early-career creatives, the IPA Creative Essentials Certificate provides practical tools, inspiration and industry insight to help them develop, craft and sell work that truly moves...
8 January 2026
The IPA is celebrating Alessandra Bellini, Jamie Elliott, Lord Michael Grade, Joyce Kelso, Tim Lindsay and Nigel Sharrocks for their outstanding service and for raising the reputation of adland at...
7 January 2026
Simon Bollon has been appointed as IPA City Head for Leeds and Yorkshire, while Penny Took is the new IPA City Head for Birmingham and the Midlands.
6 January 2026
Bisschop and the judging panel will examine CPD Gold submissions and honour those that demonstrate an embedded, effective and innovative culture of learning throughout 2025.
18 December 2025
The IPA is pleased to announce that Nucco was elected into IPA membership at its quarterly Council meeting on Thursday, 4 December.
8 December 2025
The ASA response includes statutory guidance for the industry on new rules on LHF advertising that come into effect from 5 January 2026, and will be incorporated into the CAP and BCAP Codes.
4 December 2025
The Creative Services Framework Agreement (CSFA) is designed to help agencies and advertisers build clear and effective long-term relationships.
27 November 2025
In a discussion spanning TK Maxx, geriatric aids, and the value of sometimes ‘being more puppy’, Sutherland argues that marketing and advertising have fundamentally failed to explain, price and...
26 November 2025
IPA agencies and digital specialists have named Blis as the best media owner to work with, according to the IPA Digital Media Owners Autumn 2025 Survey.
18 November 2025
Agencies across the UK are taking part in the industry’s biggest careers day, IPA Advertising Unlocked 2025, opening their doors and showcasing the opportunities a career in advertising could hold...
12 November 2025
It is with profound sadness that the IPA announces the death of Denise Turner, our Media Research Director, who passed away suddenly on Friday (7 November 2025).
10 November 2025
Gurdeep Puri will coordinate and assist all mentors providing guidance to those submitting an IPA Effectiveness Awards paper.
4 November 2025
The IPA is calling on adland’s bold thinkers, inclusive leaders and innovative changemakers to tell their story and enter the IPA iList 2026.
3 November 2025
UK companies revised their budgets up for a second consecutive quarter in Q3 2025, according to the latest IPA Bellwether Report.
16 October 2025
According to new analysis of the IPA Databank by Les Binet and Will Davis, budget is eight times more important than ROI when it comes to driving effectiveness, contary to what CMOs beileve are the...
8 October 2025
New data, to be unveiled at the IPA Effectiveness Conference, shows that the short-term ROI of Influencer Marketing is comparable with all channel averages, while long-term multipliers of...
ITV's Katie Rawcliffe and Wonderhood Studios' Aidan McClure will explore how to brief and commission content that not only holds attention but genuinely entertains at the IPA Effectiveness Conference.
1 October 2025
