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News
Samantha Smith, MD at April Six (Mobility), has been appointed as the new IPA City Head for Bristol, the South West & Wales.
Published
24 October 2024
Uncertainty regarding the imminent Autumn Budget is prompting a more cautious approach from UK companies, according to the Q3 2024 IPA Bellwether Report.
17 October 2024
After 18 years of remarkable service, Belinda Beeftink, Research Director at the IPA, is set to retire on 31 December 2024, marking the end of an era in media research. Belinda leaves behind an...
10 October 2024
According to a new report, 'Making effectiveness work', marketers should feel bullish about the approaches they have at their disposal to demonstrate value and very optimistic about measuring ad...
9 October 2024
The new IPA report 'Building an Effectiveness Culture in Agencies' provides evidence that proves the commercial benefits to agencies of embedding an effectiveness roadmap into their agency working,...
Creative consistency is key to building stronger brands, according to new research from System1, the Creative Effectiveness Platform, with data from the IPA’s Effectiveness Databank.
Five Gold, seven Silver and 16 Bronze prizes, along with nine Special Prizes, were awarded to companies from the UK, USA, Australia and New Zealand across Not-for-profit, Global, Regional and...
7 October 2024
AMV BBDO changed perceptions of Guinness and brought the brand to a new audience, leading them to become the best-selling pint in the UK for the first time.
adam&eveDDB took home seven total prizes at the IPA Effectiveness Awards 2024 including the Grand Prix, The Channon Prize for Best New Learning and the Prize for Best Small Budget.
adam&eveDDB rebuilt the McCain brand over nine years by celebrating the joyful reality of family teatime, which delivered a 56% increase in sales value and a profit ROI of £1.48 per £1 invested.
Join us at next week’s IPA Effectiveness Conference where we’ll interrogate the authors behind some of the 2024 IPA Effectiveness Award-winning papers, including the Grand Prix just days after the...
2 October 2024
James Ray, Chief Executive Officer of Armadillo, has been appointed as the new IPA Chair for England and Wales.
24 September 2024
The new IPA environmental sustainability report and accompanying toolkit, Agents of Change, identifies the barriers faced by the industry and provides tools and guidance to support agencies in...
19 September 2024
Certainty for the industry is 'welcome' while regulations still need to be finalised and guidance issued so that the industry is able to make sure its ads comply.
13 September 2024
The methods and channels by which the Great British public are consuming commercial media have changed drastically in line with evolving technology - according to the sixth edition of 'Making Sense...
11 September 2024
The IPA has today (6 September 2024) issued its reaction to the provisional ruling from the CMA into Google’s ad tech practices.
6 September 2024
At the IPA Effectiveness Conference 2024, we’ll hear from one of the brains behind Labour’s advertising campaign about bringing consistency and credibility to Labour’s positive message, capturing...
4 September 2024
A short-term decision that could 'cause dramatic long and indeed short-term damage for the population at large, as well as to the economy.'
16 August 2024
IPA Director General Paul Bainsfair is 'disappointed' by the news that the WFA is discontinuing GARM and called the lawsuit 'misguided' and 'likely to adversely affect trust' between advertising...
7 August 2024
The average Brit expects to spend almost £600 on core Christmas-related products and activity, with parents expected to spend over £250 more than non-parents, according to the new report 'The 2024...
25 July 2024
The shortlist is made up of 21 single market case studies, four not-for-profit and three multi-market entries. Of these, seven agencies and 13 brands have been shortlisted with their first entry...
The Chair of the IPA Digital Media Group and Digital Partner at EssenceMediacom, Amy Lawrence, has responded to Google’s announcement that they are abandoning their plans to phase out third-party...
24 July 2024
After a challenging few years, UK companies gear up for growth as marketing budgets see their strongest upward revision since Q1 2014.
18 July 2024
IPA Director General Paul Bainsfair has welcomed Labour’s Growth agenda and commented on the announcement of legislation to restrict the advertising of less healthy foods to children and more.
17 July 2024
The Production Pitch Process Initiative outlines key actions in acknowledgment of the increasing pressures on all parties and helps improve the production pitching experience.
16 July 2024
According to the comprehensive dataset over a third of Brits (38%) aren’t coping on their current income. This is up by 17% on pre-lockdown 2020 figures, and reveals the ongoing grip of the...
11 July 2024
The IPA looks forward to working with the relevant new ministers to support and promote the value of advertising as a core part of the creative industries.
5 July 2024
The IPA has released new research that explores the attributes, influences and workplace values of adland’s growing Gen Z to help improve generational understanding and enable greater partnerships...
3 July 2024
The IPA is pleased to announce that Born Social and Mediahub were elected into IPA membership at its quarterly Council meeting on Thursday 27 June.
2 July 2024
How clients and agency leaders can best align their working practices with Gen Z for mutual benefit. This is one of the important areas we will be exploring at next week’s IPA Business Growth...
26 June 2024
13 IPA member agencies won a combined 54 Lions (including joint entries). This includes two Grand Prix, six Gold Lions, 26 Silver Lions, 19 Bronze Lions and one Titanium Lion.
25 June 2024
As the advertising industry works to reduce its carbon footprint, the IPA and ISBA have added a new carbon-related clause into their industry standard Creative Services Framework Agreement.
24 June 2024
