IPA agencies celebrate Cannes wins

13 IPA member agencies won a combined 54 Lions

IPA members enjoyed a successful Cannes Lions 2024 festival with 13 agencies winning a combined 54 Lions (including joint entries). This includes two Grand Prix, six Gold Lions, 26 Silver Lions, 19 Bronze Lions and one Titanium Lion.

adam&eveDDB was the most successful individual agency among IPA members, picking up 14 awards including one Gold, nine Silver and four Bronze Lions for their work with Unilever, The V&A, Frontline19 and ITV/CALM.

McCann London’s The Everyday Tactician for Xbox was the most awarded piece of creative from an IPA member, winning Grand Prix in the Gaming and Direct categories as well as one Titanium, one Gold and four Silver Lions.

Huge congratulations to all of our members picking up an award at this year’s Cannes Lions festival. Winning a Cannes Lion is a remarkable achievement and the performance of UK agencies at Cannes is a testament to the outstanding creativity within the UK advertising community.

Paul Bainsfair, Director General, IPA

During Cannes, the IPA hosted a session looking at the new frontiers of effectiveness thinking with Dr Grace Kite, Bridget Angear, Catherine Kehoe and Zaid Al-Qassab. They explored how creativity influences pricing power, what the synergy between sustainability and profitability is and what it takes to prove the effectiveness of humour in marketing. This will be presented again for IPA members that couldn’t be in Cannes on Tuesday 16 July.

IPA agency wins at Cannes Lions 2024:

  • adam&eveDDB: 1 Gold, 9 Silver, 4 Bronze
  • AMV BBDO: 4 Bronze
  • Havas Lynx: 2 Silver
  • Leo Burnett London: 1 Silver
  • McCann London: 1 Titanium, 2 Grand Prix, 2 Gold, 4 Silver
  • McCann Demand: 1 Bronze
  • McCann Manchester: 1 Silver
  • Mother London: 2 Gold, 2 Silver
  • MullenLowe London: 1 Bronze
  • Ogilvy London: 1 Gold, 2 Silver, 5 Bronze
  • Saatchi & Saatchi London: 1 Silver
  • VML London: 3 Silver, 3 Bronze*
  • Wunderman Thompson: 2 Silver, 1 Bronze*

*includes joint entries

If you’re an IPA agency or accelerator and your Cannes Lion is not mentioned here, please let us know by contacting Charlie Young.

Last updated 09 July 2024