Join us at the IPA Business Growth Conference and be the first to hear exclusive new research from Tracksuit, revealing how agencies are reshaping their operating models to ensure that they navigate market pressures, driving competitiveness and growth.
This research, alongside other visions for advertising’s future, will then be challenged by an impartial AI to see if adland’s leading ideas offer truly credible and profitable alternatives for the industry.
The half-day hybrid conference brings together leading economists, researchers and industry experts for a morning of challenge, debate and fresh thinking designed to help agencies unlock new drivers of growth.
Attendees will discover:
- What the global economic outlook means for agency growth, investment and client demand from Economics & Current Affairs broadcaster Ben Chu.
- Practical ways to move beyond charging for hours and outputs towards value-based pricing, supported by real-world agency case studies and actionable insights.
- How agencies are investing in entry-level talent and developing mid-level leaders to future-proof their businesses and build the capabilities needed to succeed in a rapidly evolving industry.
- Why happier employees drive stronger commercial performance and how agencies can turn culture into a genuine competitive advantage.
Whether you're focused on winning new business, improving profitability, building talent or preparing for what's next, the IPA Business Growth Conference will leave you with the insight, evidence and practical ideas needed to build a stronger, more resilient and more successful agency.
View the full agenda and secure your space.
Last updated 24 June 2026